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Great post – thanks for sharing details. Hope to be using these steps in the coming months myself.
The target audience of http://www.bigbrassband.com will also be tech savvy – of the press releases you sent out, what % would you say were to blogs vs. more traditional media? Where did you seem to get the most response?
This is extremely helpful. Thanks!
I run http://www.kidsemail.org and we send out a press release every month. However, my competitors release every 6 months or so. What frequency would you recommend?
And if you have another job to do other than PR, you could outsource the writing, media relations, analyst relations and social media marketing to an experienced technology PR consultant