Heather, Vice President of Marketing at Trulia, explains how Trulia grew and expanded their reach and customer experience with voice & SMS.
Heather Fernandez As Vice President of Marketing, Heather is responsible for developing the company's marketing and communications strategy, and managing the team responsible for industry, consumer and community marketing. Under Heather's leadership, Trulia has grown into a household name with more than 17.3M unique visitors in August 2011. Prior to joining Trulia in August 2006, Heather worked in a number of different industries including financial services and politics. She worked as an Associate at Morgan Stanley, Director of the Impact Group at Blanc & Otus Public Relations, and killer Starbucks Barista in Old Town, Virginia. Heather also served as Deputy Press Secretary for Senator John McCain's 2000 presidential bid and served as press secretary in the U.S. House of Representatives for various members of Congress. Heather received her MBA from Stanford University and her BA in political science from the University of California, Berkeley.
Find Heather on Twitter as @heathermirj
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Panel discussion with community managers of leading developer products companies. Interactive discussion with audience members on how companies and community managers can make developers successful, best practices, lessons learned and hardships along the road, the future of community management and more.
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