Design in the Land of Sharp Pointy Technologies

In the era of the API-as-a-business-model, branding and storytelling around your service can seem daunting and amorphous. When you have no shiny product photos and your only screenshots are of your management console UI, how do you build brand, tell your story, and sell the value of your sharp, pointy technology to non-sharp, non-pointy humans?

Andres Krogh, Creative Director

By day, Andres manages design & brand at Twilio. By night, Andres manages design & brand at Twilio when he should be sleeping. Andres has a sordid background in startups, advertising and business school. The pantone of his beard is 174C.