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Andres Krogh


Design in the Land of Sharp Pointy Technologies

Design in the Land of Sharp Pointy Technologies

In the era of the API-as-a-business-model, branding and storytelling around your service can seem daunting and amorphous. When you have no shiny product photos and your only screenshots are of your management console UI, how do you build brand, tell your story, and sell the value of your sharp, pointy technology to non-sharp, non-pointy humans?