When Salesforce throws a party, you know it's going to be big.
Empowering Interactivity
Dreamforce 2009 hosted over 19,000 attendees at San Francisco’s Moscone Convention Center between November 17th – 20th 2009. In the expo hall, hundreds of Salesforce partners demonstrated their wares leading up to the Appy Awards, where Salesforce annually recognizes the best apps of the year. However, they left the judging of the “Best Partner App” to the audience. While walking the expo hall, Salesforce asked attendees to vote for their favorite apps by texting the booth number of their choices.
Powered by Twilio SMS and Force.com, the app received and tallied votes from the 19,000 Dreamforce participants and responded in realtime with SMS confirmation messages. With Twilio’s simple HTTP/XML based API, Salesforce engineers used the tools they were most familiar with, including the Apex programming language, Force databases, and more. Even though the entire app took only a few hours to build, the combination of Twilio’s cloud communication service and the Force.com platform provided the scalability and reliability needed to launch for the event.
Click here to learn more about using Twilio’s SMS API to text enable communications with your customers, streamline your business processes, or build your next wild multi-modal communications application. If you're interested in building Twilio apps with Force.com, click here for Twilioforce, an Apex library for Twilio built by Appirio developer Kyle Roche.
"Just a few weeks before Dreamforce we decided to add an 'audience choice' category to the salesforce.com Appy Awards ceremony.
We got in touch with Twilio SMS, and within a matter of hours we had a voting system, tightly integrated with the Salesforce app we were using to manage the awards.
We never had to worry about obtaining short codes, dealing with carriers, or long-term contracts – it just worked."
-Tom Wong, vice president and Dreamforce Chairman, salesforce.com
Technologies used...
