QuoteWizard Deploys Reliable IVR with Twilio Voice API
QuoteWizard re-deploys online quoting system with Twilio, replacing a failure-prone legacy technology in just hours

Highlights

  • Mission critical insurance quote generation and lead tracking system
  • Replaced failed legacy technology in just hours
  • Easy learning curve leveraging existing technologies (ColdFusion)
  • Smooth scaling and stress-free reliability

QuoteWizard lets consumers shop for insurance policies with speed and efficiency. Visitors describe the policy they require, and within seconds, several trusted insurance agents in their area provide competing quotes. The consumer selects the best policy and connects to the agent on the phone in real time to complete the purchase. When Quote Wizard successfully connects a buyer to an agent, they get paid for the lead. Reliability of the phone infrastructure is mission critical for their revenue stream.

Then QuoteWizard got the notification every company fears -- their legacy telephone service provider had an outage, bringing down IVR services that power QuoteWizard. Twenty-four hours later, the outage still wasn't resolved. QuoteWizard's telephony services were still down, and the team was twenty-four hours worse for the wear.

Instead of sinking more cycles into working around the service provider outage they couldn't control, the team decided to re-deploy using Twilio's Voice API and integrated IVR capabilities. A short four hours later, they built, tested, and deployed a working replacement for their existing provider. All the while their existing service provider's outage continued.

The team deployed their newly-baked Twilio solution in place of the old processes and hasn't looked back since. They used ColdFusion for leveraging the Twilio API and have integrated it into their web interfaces to provide phone based enhancements to business procedures. The new solution dramatically reduced downtime, scales smoothly as their volume increases, and immediately saves them over $3,000 a month.

"Twilio's platform has scaled smoothly for us, their support has been responsive, and their API has worked as documented. Our short learning curve enabled us to focus on growing our core lead generation business and not worrying about platform reliability."

- Ian Smith

VP of Technology at QuoteWizard

IVR

  • Cloud scaling, so you never worry about about channels, ports, or capacity planning. Capacity for tens of thousands of simultaneous callers, and just pay as you grow.
  • Complete solution for one simple price: text to speech, media playback, intelligent call routing, call recording, and more.
  • Use web development resources to build and deploy IVR applications in any web hosting environment, no telecommunications experience required
  • No up-front costs and no capital expenditures, just transparent, cost-effective per-minute pricing with built-in volume discounts

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