Tree lowers call tracking costs while improving flexibility and scale by launching a robust call tracking solution using Twilio's API.

Highlights

  • Tree's family of brands have high growth businesses requiring call tracking solutions that can scale into the 10's of thousands of numbers.
  • To align call tracking spend with the real time growth of the business, Tree provisions local and toll free phone numbers in real time as the business grows, avoiding cost prohibitive upfront fees or spending ahead of business demand. Tree estimates cost savings of over 20% from their previous vendor.
  • The flexibility and ease of use of Twilio's API enables Tree to change call routing and release numbers as the business demands, eliminating slow, manual, and inefficient processes.

Whether buying or selling a home, financing a new car, or shopping around for a new credit card, Tree.com helps consumers by doing the heavy lifting required to comparison shop loans, real estate and other financial products.

Because demand in a fast growing business at times be difficult to predict, Tree was looking for two key requirements of a new call tracking solution:

  • Easy to use solution that could grow in real time with their business
  • A cost model that directly aligns with their usage, paying only for resources used.

Tree subsidiary DoneRight! moved their call tracking solution to Twilio to achieve these goals. Using Twilio's API, Tree can provision new toll-free and local numbers in real time as needed to support their growing businesses. At the same time, because resources (phone numbers and minutes) are only billed when actually used, they are able to align call tracking spend directly with their actual real time business needs.

The flexibility and ease of use of Twilio's API enables Tree to change call routing logic, and purchase new numbers as the business demands - eliminating slow, manual, and inefficient processes.

"Twilio gives me the scale, flexibility, and cost savings I need to run our call tracking solution in a hassle free, dynamic, and cost competitive manner"

- Paul Jenkins

Director of Technology, Done Right!, a subsidiary of Tree LLC.

CALL TRACKING FOR LEAD GENERATION

  • Track inbound call activity across thousands of unique phone numbers
  • Accurately measure lead generation efforts with detailed analytics
  • Showcase traffic numbers to paying advertisers
  • Real time API to get local and toll-free numbers across the United States

MORE TWILIO CASE STUDIES