Can an end user opt-out of only certain messages sent by my short code?

End-users may be subscribed to multiple campaigns running off of one short code but may want to unsubscribe from a particular campaign. This can be achieved using STOP Filtering.

STOP Filtering

When a short code is created, the customer should create a database for managing opt-in and opt-out.

A short code program must allow the end-user to text STOP to opt-out of messages from the short code. If there are multiple campaigns running on a single shortcode, customers can follow the example message flow below to allow the end-user to unsubscribe from a single campaign or all of the campaigns.

Example message flow:

End-user sends: STOP

Your Short Code replies: To unsubscribe from { Campaign 1 } Alerts, text 1; { Campaign 2 } Alerts, text 2. Text STOPALL to unsubscribe from all messages.

End-user sends: 1

Your Short Code replies: You are unsubscribed from { Campaign 1 } Alerts. You will not receive any more messages from this program. Reply HELP for help or { source of help }. Msg&data rates may apply.

OR

End-user sends: STOPALL

Your Short Code replies: You are unsubscribed from all { Campaign } Alerts, no more messages will be sent. Reply HELP for help or { source of help }. Msg&data rates may apply.