What are the requirements for French-language Canada short codes?

The following guidelines are based on carrier conditions of short code service and other industry standards. Your company is required to comply with these guidelines in the use of any Twilio-provided short code. Please note, each carrier reserves the right to suspend short code service for any user at any time.

When inviting users to sign up to receive messages from your Canada short code in French, any French-language short code advertisement and opt-in message flow must be compliant with carrier guidelines. If your short code will send messages in French, then it must return compliant French-language responses for the keywords “AIDE” and “ARRET” (as well as responses to the keywords HELP, INFO, and STOP). Sample French-language Call to Action text and messages are provided below. For English-language compliance guidelines, click here.

Please note: the character limit for Canada short code SMS is 136 characters. Messages with more than 136 characters may not be delivered.

Short Code Advertisement  (also known as a Call to Action, or CTA) Sample Text

The wording of your short code advertisement will vary depending on the sign up method, since it tells users how to opt into a short code campaign. A French-language SMS Keyword Call to Action, for example, should look like this:

Texter le mot { Keyword } pour ##### pour recevoir les alertes. Les messages et les débits de données peuvent s’appliquer { Message frequency }. Texter AIDE pour ##### pour de l’aide. Texter ARRET pour ##### pour annuler. Pour connaître les modalités: { URL to SMS terms of service }. Pour la politique de confidentialité: { URL to privacy policy }

Note: Message frequency can be styled as appropriate: # de messages par jour, par mois, par demande d’usagé, etc.

Welcome Message Text

End user: { Keyword }
Short code: Bienvenue chez { Campaign Name } Alertes! Les messages standards et les taux des données peuvent s’appliquer { Message frequency } Répondre AIDE pour de l’aide, et ARRET pour annuler.

HELP Message Text

End user: HELP, INFO, or AIDE
Short code: { Campaign Name } Alertes: Aide à { source of help 1 } ou { source of help 2 }. Attention! Les messages standards et les taux des données peuvent s’appliquer { message frequency }. Répondre ARRET pour annuler.

STOP Message Text

End user: STOP or ARRET (or END, QUIT, CANCEL, UNSUBSCRIBE, UNSUB)
Short code: Vous êtes désabonné de { Campaign Name } Alertes, aucun message ne sera envoyé. Repondre AIDE pour de l’aide ou { source of help 1 }.