CallTrackingMetrics makes it easier than ever for businesses to measure the performance of their advertising campaigns. By assigning tracking numbers in the CallTrackingMetrics' system to specific advertising channels, businesses are able to attribute inbound calls back to the specific ads that generated them. As calls come in, they are shown in real time in the account call log. In addition, they are shown in a variety of reports that demonstrate how each advertising channel is performing.
This information can sync directly into advertising tracking systems such as Google Adwords/Google Analytics, CRM systems like Salesforce and SugarCRM, and is also accessible through the API.