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CX Roadshow: Integrating Communications in the CRM

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An important piece to improving customer experience is your CRM. Watch this session from the Customer Experience Roadshow to learn how adding communications to your CRM can drive smarter customer interactions.

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The CRM system is often at the core of the customer experience and the repository of critical pieces of data that help contextualize interactions. Watch this session from the Customer Experience Roadshow with Twilio Director of Sales Engineering Evan Cummack and Twilio Solutions Architect Charles Oppenheimer to learn how to bring new capabilities to your CRM system and extend its usefulness as a tool in the customer experience creation process.