Sorry everyone, I know I took my sweet time posting about this week’s contest category for the Twilio Netbook Mondays contest. Netbook Mondays you say, not Thursdays, and I hear you!
To make up for it, and make sure you have enough time to create your submission, we’re extending this category deadline to the end of NEXT week. Submissions will be due on Sunday, July 26th.
New Category: Lead Generation
This time we’re challenging you to use Twilio for applications focused on lead generation. Although the term might be unfamiliar (you might have heard “inbound marketing”), it’s likely you already know what this use case is as a consumer.
If you’ve ever filled out a form online with your contact information, requesting a quote or more information, it is likely that submission was treated as a lead and distributed to a provider of a product or service who then contacted you.
Lead generation can be a lucrative business, buyers of leads pay anywhere from $5 to $25 to get contact information for leads generated in this way because they know their chances of converion to a sale are much higher than they would be for a cold call.
Learning More about Lead Gen
There are many helpful blogs being authored by lead generation, so instead of waxing philosophical on best practices we defer to the experts and hope you’ll check out what they have to say.
- Start With a Lead by Brian Carroll
- PCA Media’s Lead Gen Blog
- Acquiring Minds: A B2B Lead Generation Blog
There are many more resources out there and we continue to search for the best blogs and minds to help educate us about the latest in best practices for the lead generation industry. If you know of anyone you suggest we check out, please leave it in the comments
Happy coding – looking forward to seeing what you come up with for this category! To see the contest rules and winner from previous weeks, please visit the contest page.