Nothing says “I love you” like singing kittens, especially when the high-pitched voices of said kittens are recorded by muscian/coder Derrek Wayne. For this contest, Derrek not only coded Custom Song Sender, but also wrote and recorded his own Valentine’s Day music.
I started CustomSongSender.com after I made an important discovery while visiting the greeting card aisle. As I lingered in those rows and rows of humor and sympathy, empathy and celebration, congratulations and stupidity, I realized – these things are brilliant. The margin on a greeting card is enormous. Even after paying the in-house artists to produce them, the paper to print the art on, and the delivery and shelf space, Hallmark is raking it in. I mean, five bucks for a massed produced piece of cardstock with dumb comic slapped on it? Brilliant.
And then I thought: people have birthdays everyday; this is a business. What digital good might supplant this physical object? A song, delivered to you over your phone. That could work. So then I wrote some music and hacked a website together. Actually that’s backwards, I hacked a website together and then made the music – it seems to me that the smartest strategy in making a novel gift is to produce the marketing first, and then the product.
My future plans are to streamline the service after collecting feedback from customers. I also have some other Twilio powered projects in the works – so there’s more to come from me.