For a real estate agent in pursuit of a hot lead, speed is everything. According to a study by Dr. James Oldroyd of MIT, an agent’s odds of successfully contacting an online lead are 100 times higher if the lead hears back from the agent within five minutes of filling out an online form.
Understanding the central importance of rapid responses to an agent’s bottom line, Trulia, a well-known real estate startup in San Franicisco, integrated click-to-call with a call tracking solution called Instant Leads. Trulia’s Instant Leads gives agents the ability to respond to leads faster than anyone else in the industry.
How Instant Leads uses click-to-call
When a prospect includes her phone number on a Trulia-enabled lead form, Trulia’s twilio-powered click-to-call app instantly connects the agent and the prospect on a live call. If the prospect doesn’t include their phone number or the agent is busy, Trulia sends the agent a text message with the prospect’s information.
Considering that first mover advantage is huge in winning customers in the real estate market and that 86 percent of real estate leads consider response time to be “extremely important” when selecting their real estate agent, Trulia’s Instant Leads click-to-call integration gives agents a dramatic leg up on the competition.
Instant Leads is also a call tracking solution
Twilio is also powering Instant Leads’ call analytics. Because Twilio makes it so easy to buy phone numbers at scale, Trulia’s call tracking solution automatically gives each agent a unique number on the fly. When people call these numbers, Trulia instantly routes the incoming call directly to the agent’s main line and measures the number of calls that come in. Agents can get reports about how many calls they received, when and how long they lasted.
With this data in hand, they can measure the return on investment of each Trulia campaign and optimize their investments for maximum ROI.
Building your own call tracking and click-to-call solutions with Twilio
Instant Leads is a powerful example of Twilio’s call tracking and click-to-call capabilities. If you’re interested in using twilio to build your own call tracking solution or click-to-call integration, we’ve put together two simple how-to-guides. Anyone with web development skills can read our dead-simple click-to-call guide or use our demo call tracking application on github and be up and running with a prototype solution in days.