• Great post – thanks for sharing details. Hope to be using these steps in the coming months myself.
    The target audience of http://www.bigbrassband.com will also be tech savvy – of the press releases you sent out, what % would you say were to blogs vs. more traditional media? Where did you seem to get the most response?

  • This is extremely helpful. Thanks!

  • I run http://www.kidsemail.org and we send out a press release every month. However, my competitors release every 6 months or so. What frequency would you recommend?

  • And if you have another job to do other than PR, you could outsource the writing, media relations, analyst relations and social media marketing to an experienced technology PR consultant