Ryan McDonald (pictured right) is the IT director of eLynx Technologies. He will be speaking at Twilio’s upcoming November 8th webinar on integrating voice and SMS into your business processes.
eLynx uses state-of-the-art technology to provide real-time data collection and production monitoring to the oil and gas industry. It monitors roughly 22,000 systems, relying on the immediacy of text messaging to inform producers of well conditions and potential problems with equipment.
Traditionally, eLynx sent messages via email-to-text gateways provided by the cell phone companies. However, as business grew and customers began conﬁguring more text alarms, eLynx experienced blacklisting by certain carriers when they sent too many messages. With customers blocked and not receiving crucial alerts, eLynx had no choice but to seek a more robust communications platform.
Given the critical nature of eLynx’s text alarms, IT Director Ryan McDonald was determined to ﬁnd a reliable SMS provider that could be integrated quickly with eLynx’s .Net application. He researched several solutions, but it was the simplicity, power and immediate availability of Twilio’s API that drew his attention.
“While other providers were proposing week-long implementation meetings and test periods, we integrated Twilio and were sending text messages within the same day,” he said. “It was really self-service.”
In addition to ease of use, McDonald said he felt conﬁdent, based on Twilio’s track record, that the infrastructure would reliably support eLynx’s growing SMS volume. With SCADALynx monitoring ﬂow computers, pipelines, tanks and compressors on oil and gas wells for problems such as overﬂowing or shutting down, having an SMS service with guaranteed uptime and international capability was crucial.
Another consideration for eLynx in choosing a provider was cost, and Twilio offered pricing that was half of what its competitors had quoted. Considering the amount of messages being sent—approximately 1.6 million in six months—such a cost reduction translated into signiﬁcant savings.
Twilio’s API also supported easy customization of voice and SMS messages, allowing eLynx to offer its customers a variety of choices tailored to their speciﬁc installations. Customers can conﬁgure the types of alarms they want to receive and choose email, text or voice calls as a method of delivery. They can also enter data values to determine when a text alarm is sent, such as when a well’s ﬂow rate falls below a speciﬁed quantity. And they can opt to escalate an SMS notiﬁcation using an alarm tier if an important alert is not acknowledged.
“Our service allows oil and gas producers to act on information rather than simply
collecting it,” McDonald said. “That means less downtime and increased
Want more information? You can ask Ryan McDonald questions about how eLynx Technologies benefits from integrating communications into business processes at Twilio’s upcoming webinar on November 8.