As mobile devices drive a second Internet revolution, an increasing number of companies have started leveraging cloud APIs and location-based messaging to interact with their customers creating more compelling experiences. This has become a source of competitive advantage for companies like Walmart and Airbnb.
What it you could increase your marketing campaign response rates? What if you could customize your mobile marketing engine to your fit your needs? What if you could use your existing email marketing tools to address your mobile customer base?
We tapped the minds of Forrester Research Principal Analysts Julie Ask and Jeffrey Hammond to learn how to incorporate this shift into your mobile marketing strategy.
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