Washio Brings You Ninja-Delivered Laundry, Twilio Powered SMS Notifications


Jordan Metzner Imagine for a moment that you never have to deal with laundry or dry cleaning again. Instead, ninjas deliver washed and folded laundry straight to your door. Washio CEO and Founder Jordan Metzner (pictured right) is working to make this fantasy a reality. He’s reimagined our peskiest chore, and his version has more cookies, more ninjas, more texts and much less work. He’s also giving special Washio promo codes for Twilio blog readers (read on).

Jordan Metzner launched Washio in 2013, and spent the initial months both leading the company as a CEO, and driving around Los Angeles delivering customers their laundry as a Washio “ninja”.

He learned first hand that when you’re managing hundreds of on demand laundry deliveries and drivers at once, communication is key. Jordan says his company has been using Twilio SMS to communicate with customers, drivers and vendors “since day one.”

How It Works

The Order
After Washio users schedule their first laundry pickup, they’ll get at text via Twilio an hour before their ninja is scheduled to arrive. All the user has to do is separate their wash and fold from their dry cleaning.

The Hand Off
When a ninja arrives to the Washio user’s house, they press a button within Washio’s mobile app which fires a text to the user, letting them know their ninja is outside. This is where the cookie comes in.

The Delivery
24 hours later, your clothes are ready to go. You’ll get a text saying your Washio driver is five minutes away and ready to deliver your laundry in reusable bags to your door.

Communicating At Scale

“SMS has a leg up on all other forms of communication, simply by virtue of how quickly people open them” says Jordan. “The hardest part of our job is making sure we get to the right place at the right time, and the best way to do that is through SMS.”

Jordan and his team are working to launch Washio in new cities as well as building out new features like their newly launched push notifications, and an SMS IVR for repeat orders.

Since their founding in 2013, Washio has expanded to San Francisco and DC, garnered financial support from LA celebrities such Ashton Kutcher, Nas and a number of VCs. Now they’re spreading the wealth to Twilio blog readers. Use the promo code Twilio10 to get $10 off your first Washio order.

  • RoadWarrior

    Very nice write up. New users can also get $10 credit with code:ASWI210

  • John Simon

    Over the last year or so, I’ve definitely become one of those people who outsource everything. I use Uber, Lyftline (for when I need to go somewhere further away) and Washio for dry cleaning and laundry. Washio is AMAZING if you haven’t used it. It’s like Uber in that you request a ninja to come to your house, they arrive within whatever half hour time window you select, give you a cookie and reusable bags and then return your clothes ready to put away the next day. SUCH a time saver and actually really affordable. If anyone wants to try it, use the code DAPPER10 for $10 off your first order.