Bridges The Laundry Delivery Gap With Twilio SMS


Nowadays, you can summon anything from gourmet sushi to private drivers to your own personal helicopter with the click of a button. Whether it’s the middle of the afternoon or the middle of the night, everything is available on demand.

But there’s one industry which hasn’t exactly caught up with the times: dry cleaning. set out to bring one million users a better laundry experience, and bring dry-cleaners new business using Twilio SMS.

One Million Users, One Common Denominator

DryCleaningDeliveryLast year, expanded its delivery options from restaurants, liquor stores and grocery stores, and added on-demand laundry. For their users, getting laundry sent straight to their door is as easy as sending a text, or logging onto But, bridging the technological gap between dry-cleaners and users to launch their new service was no easy task. Their key to success was one common denominator between tech-savvy users and more traditional dry-cleaners: the telephone.

“Some of the dry cleaners were using the same practices put into place decades ago,” said  Senior Developer Tim O’Malley. Tim and his friend Jay Winters co-founded the startup Brinkmat, which was acquired by in June 2013.

Using Twilio, the team made dry-cleaners’ phones more intelligent without changing the fundamental way they were already using the phone. They built features like repeat ordering via SMS, real-time text status updates for customers, and automatic deadline reminders for dry cleaners via SMS and Voice.

“Let’s say you’re waiting for your freshly pressed suit to be delivered right before a job interview. Using, you’ll get a notification via SMS right before your suit is delivered,” said O’Malley. “For recurring orders, it’s as simple as responding ‘yes’ to a text asking if you want to repeat an order.” All these features are live on today.

To cleaners and customers alike, Tim O’Malley said their Twilio integration was “magic.” Dry cleaners are landing more business with their new tools, and customers spend far less time hassling with picking up and dropping off their laundry themselves.

Today, 95% of’s cleaners receive their orders via Twilio calls or SMS. For,, integrations like this are just the beginning of a larger campaign of taking on real world problems and automating them. We can’t wait to see what they build next.

Learn more about’s laundry service at

About empowers the neighborhood economy be enabling customers to order online from their favorite local restaurants, grocery stores, wine and spirits shops, and now laundry and dry cleaning providers at Every day more than one million customers explore their communities and order from more than 10,000 local businesses while at home, at work, or on the go. With headquarters in New York and a growing presence throughout the U.S., makes e-commerce an integral part of local daily life, helping customers shop, businesses grow, and neighborhood thrive.