Getting To Know Your Twilio Short Code: Rules, Regulations and Capabilities

Twilio short codes are a powerful tool for reaching your users faster, enabling your app to send messages at a rate of 1,800 per minute. This high-throughput is perfect for apps that need to send time-sensitive or bulk messages.

But with great power comes great responsibility. Wireless carriers, together with organizations like the Mobile Marketing Association (MMA) and the Wireless Association (CTIA), have developed a rigorous set of requirements that all short code programs must meet.

While these requirements are documented in detail in Twilio’s Help Center, we know that not everyone enjoys reading up on messaging compliance standards as much as we do.

To help you get your short code program up and running as quickly as possible, we created the following tutorial to turn you into a short code messaging expert in under ten minutes.

This short code compliance tutorial covers all the requirements for short code advertisements, opt-in messages, and responses to the keywords HELP and STOP.