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  • By Amit Agarwal
    A2P 10DLC ISV Starter Brands: Messaging that’s accessible to businesses of all sizes ISV Starter Brand Title Image

    Key takeaways:

    1. ISV customers sending fewer than 3,000 SMS segments and MMS daily AND using five or fewer 10-digit long codes qualify for the new Starter Brand registration.
    2. You will only need a name, email, phone number, and billing address from your customers for registration of Starter Brands.

    Today, we are excited to announce an update to A2P 10DLC registration requirements, providing a solution that works for the entire messaging ecosystem. If you build with Twilio and sell your solution to other companies, we consider you an ISV (independent software vendor) so this update is specifically for you!

    In the coming months, you will have access to ‘Starter Brands.’ This allows you to register your customers sending fewer than 3,000 outbound SMS segments and MMS daily using a simpler verification process with information you likely already have from your customer: name, email, phone number, and billing address. This is …

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