Did you know Barry’s Bootcamp saw a 6x increase in their membership rate after building a virtual fitness experience? It's clear that consumers reward brands when they can engage them virtually, but it's not always easy to get it right.
In the last three years, digital leaders quickly shifted to the virtual and digital-first landscape, offering helpful experiences that connect their consumers to their services. However, in Twilio’s 2022 State of Customer Engagement Report there is a disconnect in how well businesses perceive these experiences and how their customers actually feel.
According to the report, 75% of companies think they’re providing good personalized experiences. But, more than half of consumers disagree. There’s a gap here that business leaders and product teams must address.
Build better virtual experiences
For tech and product leaders, it’s key that these engagements are built as thoughtfully as possible. In our newest eBook, How to Build Virtual Experiences, we present these findings and explore how brands can build better virtual experiences, boosting customer engagement and optimizing for quality experiences along the way.
Read it today to learn how:
- Video quality can make or break a virtual engagement
- To make in-app experiences that seamlessly connect users
- To optimize virtual experiences for user convenience
- Twilio customers in different industries have harnessed flexible customization to create personalized experiences for their audiences
Lauren has more than 10 years of digital marketing and editorial experience. She has a journalistic approach to writing, providing audiences with educational and informative customer engagement insights. When Lauren is not writing, she is usually chasing after her lively two-year-old. She can be reached at lpearson(at)twilio.com.