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Conversations posts

  • By Al Kiramoto
    Detect Sales Leads using Twilio Conversations and Segment Detect Sales Leads Segment Twilio Hero

    Wondering how to increase sales and gain market share? One key success factor is agility, how fast can your sales team respond to a customer decision. We are all humans, and if we say we are ready to buy – wouldn't it be best if we received the right offer or support immediately? We humans always get busy or change our minds, or we might overanalyze and back away from a purchase. For you, as a business, that means the opportunity can quickly disappear.

    But, with Twilio, you can set up the right keyword detection and triggers to engage with customers exactly at the right time, on the right channel, and with the right context. In this post, you will learn how to use Twilio Conversations API to detect key words on customer conversations and track them using Segment Personas. Once a certain trait is detected, Segment can trigger …

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  • By Catalin Negru
    Integrate Dialogflow with Twilio Conversations using NestJS Integrate Dialogflow Twilio Conversations NestJS Hero

    This tutorial will allow you to scale customer interactions using Dialogflow before passing the conversation to an agent or another system. The following project will be composed of a backend built with NestJs/Express, Twilio’s Conversations API, and our DialogFlow integration.

    Prerequisites

    If you don’t have a Twilio account, you can get one for free here.

    For the following exercise, you’ll need the following:

    High Level Flow

    Before we dive into the coding aspects of the tutorial, let's go o …

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  • By Anton Kushch
    Build an Inactivity Timeout with Flex Conversations Build Inactivity Timeout Flex Conversations

    As you may know, Twilio has released Flex Conversations. This is a big step in making orchestration more reliable and straightforward within the Flex ecosystem. In a blog post here, you can learn more about Flex Conversations's new perks. Introducing Flex Conversations also opens up possibilities for new cool features to be implemented, as the Conversations API provides a broad spectrum of tools for managing participants, addresses, and the conversation lifecycle.

    One contact center feature that our customers often ask about is Inactivity Timeout. To keep your agents' productivity high, it's necessary to have an automated way to track abandoned tasks and clean them up. With the State Timers feature of the Conversations API along with Twilio Functions, it is possible now to implement an Inactivity Timeout in Flex. In this blog post, I will guide you through the configuration and code to achieve this.

    Tutorial prerequisites …

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  • By Ana Cristina Andres Del Valle
    Build a Smart Clienteling Mobile App Using a Bot and Twilio Frontline Smart Clienteling Mobile App Header

    Engaging with customers on their channel of preference is always challenging. Companies often need technical solutions to mediate between employees and the private channels of their customers. Twilio Frontline is a configurable software solution that allows anyone to have an omnichannel professional clienteling application on their mobile devices with minimum coding.

    When a customer wants to reach out to a company, the first step is finding the right person. With Frontline, we can integrate a given logic if our back-end already knows who this person normally speaks with, but wouldn't it be more pleasant to let the application first ask who they want to speak with?

    This blog explains how to integrate a bot that will query customers about the expert they need to address their concerns. We will enhance the initial Frontline setup (see Figure 1) with a bot that will manage the messages as part of a conversation …

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  • By Ana Cristina Andres Del Valle
    Cree Una Aplicación de Mensajería Móvil Inteligente con Twilio Frontline Aplicación de Mensajería Móvil Inteligente

    Interactuar con clientes usando su canal de preferencia siempre es difícil. Las empresas a menudo necesitan soluciones técnicas para mediar entre los empleados y los canales privados de sus clientes. Twilio Frontline es una solución de software configurable que permite que cualquier persona tenga acceso a la mensajería de sus clientes (SMS. WhatsApp) en dispositivos móviles.

    Cuando un cliente quiere comunicarse con una empresa, el primer paso es encontrar a la persona adecuada. Con Frontline, podemos integrar una lógica dada si nuestro back-end ya sabe con quién habla normalmente esta persona, pero ¿no sería más agradable dejar que la aplicación primero pregunte con quién se quiere hablar?

    Este blog explica cómo integrar un bot que preguntará a los clientes con qué experto se necesita conectar. Mejoraremos la configuración inicial de Frontline ( Figura 1) con un bot que administrará los mensajes como parte de una conversación independientemente a la aplicación …

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  • By Nathalia Velez Ryan
    How to Use SMS Services for Customer Engagement sms services.png

    It’s no surprise that Short Message Service (SMS), or text messaging, is becoming a popular communication channel for businesses. It’s a direct line to customers where they spend much of their time—on their phones.

    Text messages have one of the highest open rates of any medium, with consumers opening more than 95% of their messages. This makes your customers’ SMS inboxes one of the best places to engage with them.

    An SMS service allows you to send mass texts, connect individually with customers, and even enable multiparty conversations. You can use texting for SMS marketing, appointment reminders, and customer service interactions.

    Let’s explore how to use SMS services to stay in touch with your customers, including how to start sending texts with Twilio’s SMS APIs.

    Benefits of using SMS for business

    Business text messaging is a highly effective way to connect with your customers. SMS communications have a …

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  • By Vanessa Thompson
    What you Missed from Messaging at SIGNAL 2021 MESSAGING FOR A NEW ERA (1).png

    This blog post contains spoilers announced at SIGNAL, Twilio’s Developer and Customer conference. Watch the session which occured SIGNAL TV on Thursday October 21st, 10:00 PM Pacific or continue reading to hear what developer tools and features were announced.

    Yesterday, we announced Twilio MessagingX, one platform for the next decade of business messaging. We also shipped a ton of new features to power messaging in a trusted ecosystem with more ways to reach consumers than ever. Here’s the rundown of the biggest ships to help you reach more consumers with messaging.

    Engagement in a trusted ecosystem

    From the very beginning, our goal was to deal with the complexity of the carrier and telecommunications ecosystem head-on so that developers could do what they do best – innovate. There is no bigger shift in the US carrier ecosystem than the shift to the US A2P 10DLC routes – and we approached …

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  • By Dave Esber
    Twilio Frontlineがパブリックベータリリースとなりました! Frontline Public Beta Header JP

    この記事は、プロダクトマーケティング担当のDave Esberが、こちら(英語)で執筆した記事を日本語化したものです。

    SIGNAL 2020で発表されたTwilio Frontlineのパブリックベータ版が公開されました。iOSとAndroidに対応したモバイルファーストのアプリケーションであるTwilio Frontlineは、営業チームやリレーション管理担当にとってなくてはならない存在であり、SMSやWhatsApp(+今後対応予定のチャネル)を使って、安全かつコンプライアンスに配慮した方法で顧客との永続的な関係を築くことができます。

    リレーション管理、カスタマイズ性、プライバシーのバランス

    リモートワークや分散型チームは、ビジネスのデジタル化のための新たな方法を導入し、一方で多くの企業が直面する課題を明らかにしました。具体的には、連絡先の管理、規制や法律上の理由による会話の適切な管理、従業員の生産性向上のために会話をコーチング等に利用することなどです。金融サービス、ヘルスケア、ライフサイエンスなど、規制の厳しい業界では、さらにコンプライアンス上の考慮点があります。

    コンプライアンス要件と使いやすさのバランスをとるのは、常に難しいことです。片方向に進みすぎると、従業員が使いたくない、あるいは使えない技術の導入を余儀なくされ、他方向に進みすぎると、潜在的にコストのかかる違反行為を可視化できなくなります。これらのニーズに対応するために、企業や組織のIT部門にはいくつかの選択肢がありました。テキスト系アプリを完全に禁止する、セキュリティレベルを上げた「仕 …

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  • By Ashley Boucher
    Build a Chat App with Twilio Conversations and Svelte chat-svelte.png

    In this article you will learn how to build a chat app using the Twilio Conversations API and the Svelte JavaScript framework. The Conversations API gives you the power to create chat apps that bring your users together over multiple channels: chat, SMS, WhatsApp.

    This API is the next incarnation of Programmable Chat, which will be sunset in 2022.

    Prerequisites

    To get started with this tutorial, you’ll need the following:

    • Node.js installed on your machine, along with a package manager like npm or yarn
    • A free Twilio account (sign up with this link and get $10 in free credit when you upgrade your account)

    The Structure of the Chat App

    How to handle the backend

    This app has both a frontend and a backend. The backend is used to generate an Access Token that you’ll need to request from your frontend in order to make use of the …

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  • By Julie Griffin
    Twilioのビジネス向けフリーSMSを利用する Get_Started_With_SMS-jp

    この記事は、コンテンツマーケティング担当のJulie Griffinが、こちら(英語)で執筆した記事を日本語化したものです。

    スマートフォンは家に置き忘れると不安になるものであり、ポケットやバッグの中、デスクの上と、必ず手元にあるアイテムのひとつです。常に身近にあるモバイルデバイスという特性もあり、テキストメッセージとして広く知られるショートメッセージサービス(SMS)がパワフルなビジネスツールとして成立しやすい構図になります。

    SMSは98%という高い開封率を誇るため、顧客の関心を引く手段として非常に効果的です。しかし、コミュニケーションツールとして過度に利用されてもいけません。スマートフォンが(“もう1つの手”というほど)身近な存在であることを踏まえると、企業には、SMSを適切に利用し、顧客の信頼を得ながら効果的なコミュニケーションを図ることが求められます。

    この記事では、SMSのビジネス利用(送信)をおカネをかけずに始める3つの方法と、ビジネスを成功させるSMS利用のヒントを紹介します。

    SMSをビジネスに活用する方法

    お知らせや注文通知、プロモーションキャンペーンなど、ビジネスにおけるSMS活用は、お客様とのコミュニケーションを強化する手段となります。

    SMSのビジネス利用

    最も一般的なSMSのビジネス利用は、注文確認、追跡通知、サインインのお知らせなどトランザクション系のものです。これらは短文で用途が限定され、すぐに見てもらいたい内容であることから、SMSに適したメッセージと言えます。

    プロモーションのテキストメッセージも、セールスや割引のお知 …

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