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live streaming posts

  • By Jesse Sumrak
    What Is a Video API? What Is a Video API

    Want to add video functionality to your product, service, or application? You're going to need a video application programming interface (API).

    Sure, you can find plenty of out-of-the-box video platforms and solutions out there, but these don't allow customization, flexibility, and scale like a dedicated video API.

    But that’s not to say that you can buy truly innovative video applications—oh no, you have to build them. And thanks to a premium video platform, you don't have to construct it from the ground up—you can get a jump-start with an API.

    Below, we'll walk you through what a video API is and how you can use it to deliver top-notch customer (and developer) experiences.

    What is a video API?

    A video API lets you add video functionality to your application, products, services, or website by connecting to an online video platform provider. Video APIs also empower you to add on-demand video, …

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  • By Maxwell Xu
    What Is Live Shopping? What is Live Shopping Header Image

    With live streaming technology becoming more accessible for businesses, live shopping has recently emerged as a new ecommerce for customer engagement. Unlike traditional in-person retail, live shopping is a virtual experience through a hosted live stream. Customers can view products, ask questions, and interact with the company all from home.

    Although a relatively new concept in the United States (US), live shopping is already a massive industry in China, with companies doing almost $300 billion in sales through live shopping in 2021. However, recently, live shopping has steadily grown in the US, with the live shopping market reaching $11 billion in sales in 2021 and estimated to account for $35 billion in sales and 3.3% of all ecommerce in the US by 2024. If on pace with China, live shopping could be as high as 10–20% of all ecommerce sales by 2026.

    Accelerated by the pandemic, live shopping was the …

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  • By Maxwell Xu
    What Is Interactive Live Streaming? What Is Interactive Live Streaming?

    Live streaming is a relatively new technology that has garnered attention only in the last decade. Despite its very recent popularity, it's taken the world by storm and become the preferred content consumption method for many. Bloomberg reports that the “live streaming market is expected to grow at a CAGR [compound annual growth rate] of 22.4% from 2021 to 2028 to reach $4.26 billion [market size] by 2028”—and that’s rightfully so.

    Unlike traditional on-demand video, live streaming gives your brand a more personal touch while reaching and interacting with a global audience. Additionally, when compared to traditional on-demand video, live-streamed content receives 27% more watch time, meaning that viewers are more engaged and invested in your content.

    As live streaming continues to evolve, live interactive content is the new norm for community building and engagement. Interactive live streaming means that the audience can interact, participate, or influence the streaming …

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  • By Donal Toomey
    What is Twilio Live? What is Twilio Live

    There is no way around it: attending in-person events is both time-intensive and costly. In our current economic and health climate, we are all reassessing how to maximize experiences.

    While live in-person events were more popular in the past, consumers are now embracing live virtual events - with 65% of consumers reporting that virtual events are more convenient. Because virtual events are still in the early stages of popularity and innovation, brands have the unique opportunity to engage audiences in a compelling way. That’s why we built Twilio Live!

    Twilio Live provides the API toolkits to build the customized live streaming experiences necessary to reimagine the virtual event experience.

    Interactive Live Streaming

    Twilio Live is an API platform that delivers interactive live streaming experiences to audiences across the globe. According to, traditional streaming technologies typically have latencies (or time delays) of 30 seconds to 2 minutes. High …

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  • By Ander Telleria
    Twilio Live〜インタラクティブなライブストリーミングサービス Introducing Twilio Live Build Interactive Live Streaming Apps at Global Scale — Now in Beta JP

    この記事は、プロダクト管理担当のAnder Telleriaが、こちら(英語)で執筆した記事を日本語化したものです。

    従来、ポッドキャスト、エンターテインメント、ショッピング、イベントなどのメディアに対する我々の体験は主として受動的な関与に留まっていました。しかしここ1年ほどは、ClubhouseやTikTokなどのプラットフォームの台頭により、よりインタラクティブな体験へとシフトしてきています。今、消費者が求めているのは、相互にやり取りし、能動的に会話に参加し、見られたり、聞かれたりするような没入型の体験です。インタラクティブ・ライブ・ストリーミングの利点(英語ブログ記事「Interactive Live Streaming in 2021 (Tips, Uses, & Platforms)」)をお読みいただき、その使い方のヒントを得てください。

    一方で、このような体験を作り出すのは簡単なことではありません。開発者が今日この問題を自分で解決しようとしたら、ライブストリーミングアプリケーションをグローバルにサポートするために必要なインフラを構築するのに何ヶ月もかかるでしょう。そこで私たちは、このようなインタラクティブなライブストリーミング機能を、簡単で手間のかからない方法で開発者に提供できないものかと自問自答し、新たなサービス機能を開発するに至りました。それがTwilio Liveです。

    なぜTwilio Liveなのか?

    Twilio Liveは、開発者がアプリケーションに直接組み込むことのできる没入型体験を構築するためのツールを提供します。T …

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  • By Jesse Sumrak
    Interactive Live Streaming in 2022 (Tips, Uses, & Platforms) Interactive_Live_Streaming.png

    Live video streaming has been on the up-and-up in recent years—and 2020 only helped accelerate the movement. With physical distancing mandates and canceled events, more businesses went live online to connect with audiences virtually.

    And it worked!

    Live streaming helped businesses survive and thrive, and it doesn't look like it's going away anytime soon. Quite the opposite. Live streaming has gone from niche to mainstream, and just about every social media, fitness, video game, and music app is capitalizing on the opportunity.

    However, streaming has had to adapt quickly to differentiate itself from traditional television—and it's done so with interactive live streaming. Audiences don't just sit and watch today's live streams—they interact. They chat, like, contribute, ask, vote, donate, win, and engage in novel ways over video and audio streams.

    The industry is evolving quickly, and businesses are finding innovative ways to use live-streaming APIs to take their digital viewing …

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  • By Ander Telleria
    Introducing Twilio Live: Build Interactive Live Streaming at Global Scale — Now in Beta Introducing Twilio Live Build Interactive Live Streaming Apps at Global Scale — Now in Beta.png

    Twilio Live is now Generally Available! Read more about the launch here.

    Traditionally, media consumption such as podcasts, entertainment, shopping, and events have been passive experiences. However, over the past year, we’ve seen a shift to more interactive experiences with the rise of platforms like Clubhouse and TikTok. Consumers are now looking for immersive experiences where they can interact, be part of the conversation, be watched, and be listened to. Learn about the benefits of interactive live streaming and get tips on how to use it.

    However, creating these types of experiences is not straightforward. If developers were to solve this themselves today, it would take months to build out the infrastructure needed to support their livestream applications globally. That left us thinking — how can we bring these interactive live streaming capabilities to developers in a simple and painless way? We built Twilio Live!

    Why Twilio Live? …

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  • By Jonathan Gottfried
    Twilio Office Hours: Hang Out in the Cloud With Real Live Twilions! Twilio Bug Logo

    We are kicking off a series of developer office hours on the Twilio Spreecast Channel this coming Thursday, May 17th at 4pm PST/7pm EST where you can grab instant answers and direct feedback on your Twilio questions.

    We invite you, our noble community of Twilio hackers, to ask questions, talk about your favorite hacks, tell us what features you’d love to see, or just talk about Star Wars (disclaimer: no Jar-Jar).

    Join me on Spreecast for our first online developer office hours – Thursday, May 17th at 4pm PST/7pm EST to 5pm PST. You can RSVP at or just hop online on the 17th!

    A hat tip to Dwolla Evangelist Michael Schonfeld who kicked off office hours the other week on Google+. We thought it was such a great idea we wanted to offer it to our community as well. Maybe one day we’ll do an API mashup …

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