Keystone CTI builds call tracking into Salesforce

It all started when the CEO of the company came to Pete Fife and asked him how they could tie incoming phone calls to lead records in Salesforce. Pete saw the need to help align sales and marketing efforts and the idea of creating Phone2Lead for call tracking started to take shape. Some Twilio, some APEX, and a few months later, Pete has setup a company, Keystone CTI,… Read More