Getting started with the Library

The Library is Twilio’s online brand center, a resource for all your brand needs. The web made it easy to consolidate brand management in one place, giving employees & vendors user-friendly tools & resources.

Purpose of a Digital Asset Management (DAM) tool

As our organization continues to grow, so does our pool of digital assets. As many of you have experienced, it’s not as straightforward to find the latest version of our logo, or you’re not sure if we have a repository of images ready to use. Digital chaos also leads to branding issues as people use images in wrong resolution or in the wrong context. This DAM will be used to store, manage, share, and organize all of our digital assets.

Requesting the Library Okta tile

  • Submit an Application Access Request on ServiceNow.
  • Type in “Bynder” or “Library” under application, and submit the request.

Once you have an Okta tile, head over to and select “Use your Twilio credentials”. This will direct you to your Single SSO login process.

Bynder is the platform that hosts The Library, a collection of Twilio assets that are globally available to any employee. That’s why it can be referred to as Bynder or the Library.

Navigating The Library

When you login to you land on the homepage, also known as the dashboard.


The top tabs feature Assets, Collections, and Workflow.

Assets: Full library of digital files, including text, graphics, audio, video, etc.
Collections: Curated group of assets that is organized by campaign, theme, or asset type.
Workflow: New process for submitting creative requests.


At the top of the slider is a search bar. You can search for any asset in our collections.


Towards the middle of the homepage, you’ll find quick links to brand resources like logos, illustrations, icons, stock photography collection, Workflow links, and latest campaigns.

Searching Assets

There are two ways to look for assets in the Library

Search bar on top of the page


Use the search bar to find the right assets, collections or other content in your portal. Apart from the asset name, you can find assets that match titles, descriptions, keywords, or tags.

Search Tips

If you want to get only the result that exactly match what you search for, wrap the search phrase in quotation marks, such as “Ebook”.

If you want to search for assets that contain all the terms from the search phrase, you can use AND. For example, if you want your search results to show the assets with ebook and IoT, type: Ebook AND IoT.

If you want to find assets that contain Ebook but not IoT, type: Ebook AND NOT IoT

Filters on the Assets page


You can narrow down your selection of assets and filter for the asset you need. You can also combine multiple filters to find what you’re looking for. Each asset is tagged with different metaproperties, such as:

Asset Type: The category it falls under. For example, “Brand Resources” are all logos or branding elements needed for programs, teams, or products.

Asset Sub-type: The subcategories of each Asset Type. For example, subcategories of Photography are Event Photography, Headshots, Office Photography, and Stock Photography.

Subbrand: Not everything we create is Twilio branded. If you’re looking for Signal, TwilioQuest, or other brands that have a unique style, they can be found in this metaproperty.

To start a new search, clear your search filters.


Downloading Assets

Now that you’ve found what you’re looking for, let’s begin downloading. There are a few good ways to download.

Download on the Asset page

To download multiple assets:

You can download your assets from the Asset Library by selecting the assets in the asset overview and clicking the download icon.


There are available derivatives in each asset, which can vary due to sizes (small, medium, large, icon, etc), or filetype (transparent pngs, jpgs, pdfs). You can select and download specific derivatives in the popup. Some assets will also have additional files that are available to download.



Download on the Asset details page

To download individual assets:

Alternatively, you can click an asset to open the Asset detail page and either download a derivative of an asset or the whole package of the original and its derivatives.