Brand

Logos

Our logo is often the first and most memorable interaction someone will have with our brand. It has been precisely drawn for optimum visual balance. It is critical that the correct logo file be used to our specifications described below.

Download our logos from The Library

Twilio logotype
Twilio logomark (or colloquially 'The Bug')
Twilio logotype
Twilio logomark (or colloquially 'The Bug')

Logo color

The preferred color for our logo is Twilio Red on a white background. If the background is any color except white or very light tones, the white version of the logo is used.

Preferred logo color
White logo for dark backgrounds
Black logo for one-color environments
Preferred logo color
White logo for dark backgrounds
Black logo for one-color environments

Logo clearspace

Clearspace is the empty area around the logo that ensures legibility and a degree of respect. Always observe the minimum clearspace and avoid placing any words or objects within that space.

The minimum clearspace for the full logotype is defined by the hieght of the ’o’ in Twilio.
The minimum clearspace for the full logotype is defined by the hieght of the ’o’ in Twilio.
The minimum clearspace for the full logomark is defined by half of the height of the mark.
The minimum clearspace for the full logomark is defined by half of the height of the mark.

Tagline

Our official tagline is ‘The customer engagement platform’. The tagline may appear to the right of the logo or it may appear stacked beneath the logo. Choose the arrangement that works best for your use case.

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Logo Crimes
  • Don’t modify or distort the logo in any way.
  • Don’t use any color for the logo except those provided.
  • Don’t use the red logo on any color except white.
  • Don’t use the logo as part of an illustration or word.
  • Don’t crowd the logo.

Twilio product logos

Each Twilio product has its own logo. These logos must only be used to indicate their product. Do not abbreviate product names. Never use these logos to represent generic categories.

Download product logos from The Library

logo-g-product-example@2x.png

Product logo container

Product logos may be displayed with or without a containing shape.

Group 17 Created with Sketch.
Depending upon the situation, the containing shape may be a square, a square with rounded corners or a circle.
Group 17 Copy Created with Sketch.
The containing shape may be either a secondary color or a light color from the Extended Palette.
Depending upon the situation, the containing shape may be a square, a square with rounded corners or a circle.
The containing shape may be either a secondary color or a light color from the Extended Palette.

Twilio product logo clearspace

Observe the required minimum clearspace of a product logo.

Bitmap Created with Sketch.
Simple icon: Draw a square around the icon. Divide the square into four quadrants. The clearspace is defined by one of the quadrants.
Bitmap Created with Sketch.
Icon with containing shape: Draw a square around the icon. Divide the square into four quadrants. The clearspace is defined by one of the quadrants.
Simple icon: Draw a square around the icon. Divide the square into four quadrants. The clearspace is defined by one of the quadrants.
Icon with containing shape: Draw a square around the icon. Divide the square into four quadrants. The clearspace is defined by one of the quadrants.

Product logo lockups

When introducing a product for the first time, we recommend including the product name. Always use the official lockup proportions and spacing.

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When listing products, center the icons vertically and align the products names.
When listing products, center the icons vertically and align the products names.
Bitmap Created with Sketch.
When displaying product names with icons in containing shapes, it is acceptable to either center text on the shape or top-align text with the shape to maximize legibility.
When displaying product names with icons in containing shapes, it is acceptable to either center text on the shape or top-align text with the shape to maximize legibility.
Product Logo Virtues
  • Use full product names.
  • Use the correct logo to represent a product.
  • Observe adequate clearspace.
Product Logo Crimes
  • Don't modify or distort the logo in any way. 
  • Don't use a product logo for a generic category. 
  • Don't use a Streamline icon or a generic icon to represent a product.
  • Don't abbreviate product names.

Programs and teams

All Twilio programs, properties, and teams use a standard lockup of the Twilio logo and Whitney Medium.

Create your own on Canva

All Twilio programs share a standard lockup
All Twilio programs share a standard lockup

Program logo usage

Brand Site Created with Sketch.
On a white background, the Twilio logo and program name are in Twilio Red.
Brand Site Created with Sketch.
On a darker background, the logo is white.
On a white background, the Twilio logo and program name are in Twilio Red.
On a darker background, the logo is white.
Brand Site Created with Sketch.
When space is limited and an audience is familiar with Twilio, it is permitted to use a simplified lockup.
Brand Site Created with Sketch.
On a darker background, the logo is white.
When space is limited and an audience is familiar with Twilio, it is permitted to use a simplified lockup.
On a darker background, the logo is white.
Program Logo Crimes
  • Don't modify or distort the logo in anyway. 
  • Don't make a non-approved logo. 
  • Don't alter the logo. 
  • Don't crowd the logo.