Logos

Our logo is often the first and most memorable interaction someone will have with our brand. It has been precisely drawn for optimum visual balance. It is critical that the correct logo file be used to our specifications described below.

Download our logos from The Library

Twilio logotype
Twilio logomark (or colloquially 'The Bug')
Twilio logotype
Twilio logomark (or colloquially 'The Bug')

Logo color

The preferred color for our logo is Twilio Red on a white background. If the background is any color except white or very light tones, the white version of the logo is used.

Preferred logo color
White logo for dark backgrounds
Black logo for one-color environments
Preferred logo color
White logo for dark backgrounds
Black logo for one-color environments

Logo clearspace

Clearspace is the empty area around the logo that ensures legibility and a degree of respect. Always observe the minimum clearspace and avoid placing any words or objects within that space.

The minimum clearspace for the full logotype is defined by the hieght of the ’o’ in Twilio.
The minimum clearspace for the full logotype is defined by the hieght of the ’o’ in Twilio.
The minimum clearspace for the full logomark is defined by half of the height of the mark.
The minimum clearspace for the full logomark is defined by half of the height of the mark.

Tagline

Our official tagline is ‘The customer engagement platform’. The tagline may appear to the right of the logo or it may appear stacked beneath the logo. Choose the arrangement that works best for your use case.

Download from The Library

Logo Crimes
  • Don’t modify or distort the logo in any way.
  • Don’t use any color for the logo except those provided.
  • Don’t use the red logo on any color except white.
  • Don’t use the logo as part of an illustration or word.
  • Don’t crowd the logo.

Twilio product logos

Each Twilio product has its own logo. These logos must only be used to indicate their product. Do not abbreviate product names. Never use these logos to represent generic categories.

Download product logos from The Library

logo-g-product-example@2x.png

Product logo container

Product logos may be displayed with or without a containing shape.

Group 17 Created with Sketch.
Depending upon the situation, the containing shape may be a square, a square with rounded corners or a circle.
Group 17 Copy Created with Sketch.
The containing shape may be either a secondary color or a light color from the Extended Palette.
Depending upon the situation, the containing shape may be a square, a square with rounded corners or a circle.
The containing shape may be either a secondary color or a light color from the Extended Palette.

Twilio product logo clearspace

Observe the required minimum clearspace of a product logo.

Bitmap Created with Sketch.
Simple icon: Draw a square around the icon. Divide the square into four quadrants. The clearspace is defined by one of the quadrants.
Bitmap Created with Sketch.
Icon with containing shape: Draw a square around the icon. Divide the square into four quadrants. The clearspace is defined by one of the quadrants.
Simple icon: Draw a square around the icon. Divide the square into four quadrants. The clearspace is defined by one of the quadrants.
Icon with containing shape: Draw a square around the icon. Divide the square into four quadrants. The clearspace is defined by one of the quadrants.

Product logo lockups

When introducing a product for the first time, we recommend including the product name. Always use the official lockup proportions and spacing.

Download from The Library

When listing products, center the icons vertically and align the products names.
When listing products, center the icons vertically and align the products names.
When displaying product names with icons in containing shapes, it is acceptable to either center text on the shape or top-align text with the shape to maximize legibility.
When displaying product names with icons in containing shapes, it is acceptable to either center text on the shape or top-align text with the shape to maximize legibility.
Product Logo Virtues
  • Use full product names.
  • Use the correct logo to represent a product.
  • Observe adequate clearspace.
Product Logo Crimes
  • Don't modify or distort the logo in any way. 
  • Don't use a product logo for a generic category. 
  • Don't use a Streamline icon or a generic icon to represent a product.
  • Don't abbreviate product names.

Programs and teams

When someone interacts with a Twilio program, we want them to receive the same quality they expect from Twilio.

Program logos follow thoughtful design standards. Repetition of these standards strengthens trust in the Twilio brand.

what is program

What is a program?

A program can include many different types of activities or organizations. It can be an event series, a targeted marketing push, or a cross functional internal effort.

The audience for a program is typically a specific subset of the overall audience of Twilio. It can be focused internally for employees or externally for a specific market. 

Examples of programs

A specific focus area for the Twilio product design team
A specific focus area for the Twilio product design team
A marketing initiative targeting early stage startups
A marketing initiative targeting early stage startups
A recruiting initiative to highlight career opportunities at Twilio for potential hires
A recruiting initiative to highlight career opportunities at Twilio for potential hires

What is not a program?

Sub-brand

Sub-brands

An expression of the Twilio brand with a unique tone, unique roadmaps, and unique objectives, intended for a targeted audience.

  • SIGNAL

  • TwilioQuest

  • Twilio.org

     

Products

Products

The things that we sell.

  • Programmable SMS

  • Programmable Voice

  • Programmable Video

  • Twilio Frontline

  • Etc.

     

Acquisitions

Acquisitions

Acquired companies have unique brand expressions until they are integrated into the Twilio brand system.

  • Twilio SendGrid

  • Twilio Segment

Naming programs

When naming a program, keep the name short, use language that is easy to understand, and represent the focus of the program.

Program name examples

Frame 482565

  • Short

  • Commonly understood term

  • Represents the focus of the program

     

Group 482602

  • Too long

  • Language is jargony and unclear

  • Focus of program is unclear

Logos

All Twilio programs, properties, and teams use a standard lockup of the Twilio logo and Twilio Sans text.

Group 482539

  • Program name is typeset in Twilio Sans Text Regular

  • The bottom of the name is aligned with the Twilio wordmark

  • Spacing has been carefully selected

Research + Bug

  • An abbreviated version may also be used when space is limited

  • In the abbreviated version, the name is aligned with the center of the Twilio logomark

Logomark

A logomark is a unique graphic or icon. In general, unique logomarks are not created or used to represent Twilio Programs. Program logotypes are displayed with the Twilio logomark.

Approved research 

Not approved research

Do not create a unique logomark

Create your logo

Program branding elements like color, typography, illustration, and photography all align with the Core Twilio Brand.

To create your own program logo, open Canva by opening Okta and clicking the Canva tile. If you do not have access to the Canva tile, request access by opening a ticket on ServiceNow.

Once you’re in Okta, search for the ‘Twilio Program Logo Template’ and click “Edit.”

image 5

Click the text field next to the logo and type in the approved name of your program.

Mask group

Export your logo by clicking the ‘Share’ button then the ‘Download’ button.

  • For print or Keynote select PDF

  • For web select SVG or PNG

  • Check the ‘transparent background’ box if present

  • Click download

    image 7

Program Logo Crimes
  • Don't modify or distort the logo in anyway. 
  • Don't make a non-approved logo. 
  • Don't alter the logo. 
  • Don't crowd the logo.