Brand

Logos

Our logo is often the first and most memorable interaction someone will have with our brand. It has been precisely drawn for optimum visual balance. It is critical that the correct logo file be used to our specifications described below.

Download our logos on the logos resources page

Logo color

The preferred color for our logo is Twilio Red on a white background. If the background is any color except white or very light tones, the white version of the logo is used.

Logo clearspace

Clearspace is the empty area around the logo that ensures legibility and a degree of respect. Always observe the minimum clearspace and avoid placing any words or objects within that space.

Tagline

Our official tagline is ‘The Cloud Communications Platform’. If you need to display the tagline alongside the logo, please use our official lockup. The tagline may appear to the right of the logo or it may appear stacked beneath the logo. Choose the arrangement that works best for your use case.

Logo Crimes
  • Don’t modify or distort the logo in any way.
  • Don’t use any color for the logo except those provided.
  • Don’t use the red logo on any color except white.
  • Don’t use the logo as part of an illustration or word.
  • Don’t crowd the logo.


Twilio product logos

Each Twilio product has its own logo. These logos must only be used to indicate their product. Product names must be used in full—i.e. ‘Programmable Voice’, never simply ‘Voice’. Never use these logos to refer to generic categories.

logo-g-product-example@2x.png

Product logo container

Product logos may be displayed with or without a containing shape.

Group 17 Created with Sketch.
Group 17 Copy Created with Sketch.

Twilio product logo clearspace

Observe the required minimum clearspace of a product logo.

Bitmap Created with Sketch.
Bitmap Created with Sketch.

Product logo lockups

When introducing a product for the first time, we recommend including the product name. Always use the official lockup proportions and spacing.

Bitmap Created with Sketch.
Product Logo Crimes
  • Don't modify or distort the logo in any way. 
  • Don't use a product logo for a generic category. 
  • Don't use a generic icon to represent a product.


Programs and teams

All Twilio programs, properties, and teams use a standard lockup of the Twilio logo and Whitney Medium.

Program logo usage

Brand Site Created with Sketch.
Brand Site Created with Sketch.
Brand Site Created with Sketch.
Brand Site Created with Sketch.
Program Logo Crimes
  • Don't modify or distort the logo in anyway. 
  • Don't make your own logo. 
  • Don't alter the logo. 
  • Don't crowd the logo.