Additions and changes to the Twilio platform
Messaging Customers are required by U.S. carriers to register for A2P 10DLC. Independent Software Vendors that offer other customers the ability send SMS and MMS need to register themselves as an ISV brand via Trust Hub in the Twilio console and then they can register each customer as a Standard Brand or a Starter Brand. Registered Brands can then register use case campaigns.
Starter Brand registration is now available for all independent software vendor (ISV) customers to register your customers for US 10DLC compliance and send SMS and MMS in the US with 10-digit long codes. Starter Brand registration is intended for customers who send fewer than 3,000 daily SMS segments and MMS messages over 10-digit long codes AND use five or fewer 10-digit U.S. long codes. Twilio is covering the costs for Starter Brand registration and monthly campaign fees.
ISV Customers can read the Starter Brand overview and step-by-step API walkthrough as they prepare to register their customers.