Brand assets
We want to make it easy for you to have the correct version of our logo, colors, and images for your needs.
Logo mark
Our logo is often the first and most memorable interaction someone will have with our brand. It has been precisely drawn for optimal visual balance. It is critical that the correct logo file be used to our specifications, as described below.
Common violations
Please treat our logo with respect. There are a number of things that should never be done to our logo, a few of which are illustrated below. In brief: never alter our logo in any way.
- Don't use the mark in a word
- Don't compress or distort the logo
- Don't use any color other than red, black, or white for the logo
- Don't use a different typeface for the logo
- Don't use the wordmark without the logomark
- Don't rotate the logo
- Don't use the mark in an illustration
- Don't redraw the mark
- Don't alter the mark in any way
Brand colors
Color is a strong brand identifier; it provides contrast and helps define hierarchy. We believe that color should be used boldly, but not wantonly. If a message or layout is clearer without color, perhaps it is unnecessary. Always use the exact color value as listed below.
Twilio Red
Use sparingly.
- RGB
- rgb(242, 47, 70)
- HEX
- #F22F46
- CMYK
- 0 93 79 0
- PMS
- 185 U
Twilio Blue
Use for text and illustrations.
- RGB
- rgb(13, 18, 43)
- HEX
- #0D122B
- CMYK
- 100 76 12 70
- PMS
- 289 U
White
Use boldly.
- RGB
- rgb(255, 255, 255)
- HEX
- #FFFFFF
- CMYK
- 0 0 0 0
- PMS
- N/A
Color distribution
Of equal importance to the color value is how they are used in relation to one another. We rely heavily on white and blue, and use Twilio red or any other product colors as a pop of color.
Press images
We prefer to be represented in media with our most current look. If you are looking for an image that describes Twilio and our work culture, feel free to use any of these photos that we've already taken.
