Brand assets
We want to make it easy for you to have the correct version of our logo, colors, and images for your needs.
Logos
Our logo is often the first and most memorable interaction someone will have with our brand. It has been precisely drawn for optimum visual balance. It is critical that the correct logo file be used to our specifications described below.
If your audience isn't familiar with Twilio, we recommend using our full logo lockup.
If your audience is familiar with Twilio, you may want to use the mark on its own.
Seal of Quality
Apps of all kinds can use the Twilio name and logo as an indication that their service is built using Twilio.
Label your service with this badge to show your users that you’re using Twilio.
Do’s and Don’ts
Please treat our logo with respect. There are a number of things that should never be done to our logo, a few of which are illustrated below. In brief: never alter our logo in any way.
- Don't use the mark in a word
- Don't compress or distort the logo
- Don't use any color other than red, black, or white for the logo
- Don't use a different typeface for the wordmark
- Don't use the wordmark without the logomark
- Don't use the mark in an illustration
- Don't redraw the mark
- Don't alter the mark in any way
Brand colors
Color is a strong brand identifier; it provides contrast and helps define hierarchy. We believe that color should be used boldly, but not wantonly. If a message or layout is clearer without color, perhaps it is unnecessary. Always use the exact color value as listed below.
Twilio Red
Twilio Blue
White
Color distribution
Of equal importance to the color values is how they are used in relation to one another. We rely heavily on white and blue, and use Twilio red or any of the product colors as a pop of color.
Press images
We prefer to be represented in media with our most current look. If you are looking for an image that describes Twilio and our work culture, feel free to use any of these photos that we've already taken.
Management Team
