Whether buying or selling a home, financing a new car, or shopping around for a new credit card, Tree.com helps consumers by doing the heavy lifting required to compare shop loans, real estate and other financial products.

Because demand in a fast growing business at times can be difficult to predict, Tree was looking for two key requirements of a new call tracking solution:

Easy to use solution that could grow in real time with their business.
A cost model that directly aligns with their usage, paying only for resources used.

Tree subsidiary DoneRight! moved their call tracking solution to Twilio to achieve these goals. Using Twilio's API, Tree can provision new toll-free and local numbers in real time as needed to support their growing businesses. At the same time, because resources (phone numbers and minutes) are only billed when actually used, they are able to align call tracking spend directly with their actual real time business needs.

The flexibility and ease of use of Twilio's API enables Tree to change call routing logic, and purchase new numbers as the business demands - eliminating slow, manual, and inefficient processes.

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