---
"@context": https://schema.org
"@type": TechArticle
"@id": https://www.twilio.com/docs/api/errors/30543#article
headline: "30543: Live opt-in link not provided"
url: https://www.twilio.com/docs/api/errors/30543
inLanguage: en
dateModified: 2026-09-14T16:28:48.000Z
author:
  "@type": Organization
  name: Twilio Developer Education Team
publisher:
  "@type": Organization
  name: Twilio
---

# 30543: Live opt-in link not provided

Log Type: APPLICATION

Log Level: ERROR

## Description

This error applies to both Toll-Free Verification and A2P 10DLC registration.

For a website-based opt-in that requires an active landing-page link, the registration is missing that link. A screenshot or mock-up does not replace the required live link for this method.

This error does not require a public live form for every opt-in method. Authenticated web forms, paper, verbal, and other accepted methods must provide the evidence required for that method and program. Where hosted screenshots are accepted for a nonpublic flow, this error does not prohibit them.

### Possible causes

* A required live website opt-in link was omitted.
* A screenshot or mock-up was submitted instead of the required active landing-page link for a public website flow.

### Possible solutions

* For a website flow requiring a live link, provide the direct active landing-page URL and confirm it matches the submitted opt-in process.
* For other accepted methods, provide the program-specific evidence that demonstrates the actual consent process.
* Resubmit the registration with the required evidence.
* A supplied opt-in URL that cannot be accessed is a different failure; Toll-Free guidance for that condition is described by [30509](/docs/api/errors/30509).

### Additional resources

* [A2P 10DLC Campaign Onboarding Guide](https://help.twilio.com/articles/11847054539547-A2P-10DLC-Campaign-Approval-Best-Practices)
* [Toll-Free Verification Onboarding Guide](https://help.twilio.com/articles/13264118705051)