# 30815: Verification rejection - Cannot validate business website URL

Log Type: APPLICATION

Log Level: ERROR

## Description

This error means your verification submission was rejected because the business website URL couldn't be validated. The `businessWebsite` value is required in the verification request and must point to the website of the business or organization using the phone number.

### Possible causes

* The website doesn't load, is unavailable, or isn't operational.
* The website requires a login, password, or other restricted access that prevents review.
* The submitted URL doesn't match the website the consumer is engaging with.
* The submitted URL is generic, unrelated, or a placeholder rather than the business website.

### Possible solutions

* Verify that the `businessWebsite` value is the correct public website for the business or organization using the phone number, then resubmit the verification request.
* Open the website in an incognito or private browser session and confirm that it loads without a login, password, or other restricted access.
* If the site isn't live yet, wait until it's publicly available and fully operational before you resubmit.
* Replace any generic or unrelated URL with the actual site customers use to interact with your business.
* If part of your site must stay restricted, provide a public page that clearly identifies your business and makes the relevant information reviewable.