# 30816: Verification rejection - Business website URL must display branding

Log Type: APPLICATION

Log Level: ERROR

## Description

The verification submission has been reviewed and it was rejected. Messaging traffic on this phone number is blocked until it's verified.

Verification is one component of ensuring A2P SMS is used by businesses in a legal and compliant manner. The review process looks at the business sending messaging (not the software powering it), the use case, sample content, the web presence, the opt-in/consent collected and associated website terms and privacy policies.

### Possible causes

The website URL provided doesn't clearly reflect your business identity, making verification difficult. This may be due to:

* Using a generic, system-generated URL that doesn't include your business name
* Providing a URL from a third-party e-commerce platform or URL shortener without clear business branding
* Lack of visible business branding on the website itself

### Possible solutions

* Submit a URL that includes your business name (e.g., [www.yourbusinessname.com](http://www.yourbusinessname.com))
* Ensure your website clearly displays company branding including name, logo, and identifying information
* If using a third-party platform, set up a custom domain or ensure your business branding is prominently featured