# 30830: Verification rejection - Cannot combine messaging consent with service requirement

Log Type: APPLICATION

Log Level: ERROR

## Description

The verification submission has been reviewed and it was rejected. Verification is one component of ensuring A2P SMS is used by businesses in a legal and compliant manner. The review process looks at the business sending messaging (not the software powering it), the use case, sample content, the web presence, the opt-in/consent collected and associated website terms and privacy policies.

### Possible causes

Your opt-in mechanism requires that the consumer opt-in to messaging as a requirement of using your service, which is not allowed.

Consent can't be a requirement for your business's service. A business may not combine collecting a consumer's phone number with opting-in to receive marketing messaging. An explicit opt-in leaves no ambiguity for why the customer gave the phone number, and for how they expect the company will communicate with them.

Opt-in refers to the process of getting a consumer's permission to send them text messages. According to TCPA law, businesses must have "express written consent" from the consumer before texting them. NonConsumer (A2P) Message Senders should:

* Obtain a Consumer's consent to receive messages generally;
* Obtain a Consumer's express written consent to specifically receive marketing messages; and
* Ensure that Consumers have the ability to revoke consent.

**Note**: If there is promotional messaging on this phone number, it requires express written consent.

### Possible solutions

* Ensure your opt-in mechanism is a distinct action during a consumer's sign up for your service.
* An opt-in call-to-action (CTA) with a checkbox must be unchecked by default.

#### Additional resources

* [CTIA guidelines](https://www.ctia.org/the-wireless-industry/industry-commitments/messaging-interoperability-sms-mms)
* [Consent/Opt-In](https://www.twilio.com/en-us/legal/messaging-policy#:~:text=with%20Twilio%20policies.-,Consent%20/%20Opt%2Din,-What%20Is%20Proper) in [Twilio's Messaging Policy](https://www.twilio.com/en-us/legal/messaging-policy)