# 30833: Verification rejection - Opt-ins must clearly reflect end business

Log Type: APPLICATION

Log Level: ERROR

## Description

The verification submission has been reviewed and it was rejected. Messaging traffic on this phone number is blocked until it's verified.

Verification is one component of ensuring A2P SMS is used by businesses in a legal and compliant manner. The review process looks at the business sending messaging (not the software powering it), the use case, sample content, the web presence, the opt-in/consent collected and associated website terms and privacy policies.

### Possible causes

For submissions by Independent Software Vendors (ISVs) or platform providers, the opt-in examples provided:

* Display the ISV's branding instead of the end business
* Don't clearly identify which business the user is consenting to receive messages from
* Fail to establish a direct relationship between the end user and the business sending messages

### Possible solutions

* Submit opt-in examples showing the end business's branding and language
* Ensure opt-in text explicitly indicates that users are consenting to receive messages from the specific end business
* Remove or minimize ISV/platform branding that might confuse the consent relationship
* Make it clear which business will be sending messages to users