# 30842: Verification rejection - Opt-in not provided

Log Type: APPLICATION

Log Level: ERROR

## Description

The verification submission has been reviewed and it was rejected. Verification is one component of ensuring A2P SMS is used by businesses in a legal and compliant manner. The review process looks at the business sending messaging (not the software powering it), the use case, sample content, the web presence, the opt-in/consent collected and associated website terms and privacy policies.

### Possible causes

Proof of opt-in for consumer to provide consent wasn't provided. Every end business must have consent from each recipient they send a message to. It's insufficient to select an opt-in method without description or providing evidence.

You may have submitted a URL for the opt-in workflow, but it didn't demonstrate how the consumer opts-in to messaging. The URL can contain a link to the web form where the consumer opts-in, a hosted image file with a screenshot of how the consumer opts-in, or a link to a document that tells the story of the opt-in (such as a verbal opt-in script).

Any URL submitted must be reachable, resolvable and of access to the public.

Opt-in refers to the process of getting a consumer's permission to send them text messages. A2P message Senders should:

* Obtain a Consumer's consent to receive messages generally;
* Obtain a Consumer's express written consent to specifically receive marketing messages; and
* Ensure that Consumers have the ability to revoke consent.

Note: Any business with a terms of service or privacy policy that mentions sharing or selling consumer data/opt-in information is considered noncompliant.

### Possible solutions

Resubmit the verification with a link that tells the story of your opt-in workflow.

#### Additional resources

* [CTIA guidelines](https://www.ctia.org/the-wireless-industry/industry-commitments/messaging-interoperability-sms-mms)
* [Consent/Opt-In](https://www.twilio.com/en-us/legal/messaging-policy#:~:text=with%20Twilio%20policies.-,Consent%20/%20Opt%2Din,-What%20Is%20Proper) in [Twilio's Messaging Policy](https://www.twilio.com/en-us/legal/messaging-policy)