---
"@context": https://schema.org
"@type": TechArticle
"@id": https://www.twilio.com/docs/flex/admin-guide/setup/conversations/content-templates#article
headline: Turn on content templates for Flex Conversations
description: Learn how to turn on content templates so that agents can send predefined content in Flex Conversations.
url: https://www.twilio.com/docs/flex/admin-guide/setup/conversations/content-templates
inLanguage: en
dateModified: 2026-07-17T03:41:20.000Z
author:
  "@type": Organization
  name: Twilio Developer Education Team
publisher:
  "@type": Organization
  name: Twilio
---

# Turn on content templates for Flex Conversations

> \[!WARNING]
>
> Content templates in Flex Conversations is not a HIPAA eligible service or PCI compliant and should not be used in workflows that are subject to HIPAA or PCI.

## Overview

Content templates are predefined messages [you can create](/docs/content) to help agents respond more efficiently during customer conversations.

When you turn on content templates for Flex Conversations, your agents can select from available templates when responding to customers on supported channels. If a template includes variables, agents can personalize the variables to fit the context of the conversation.

## Prerequisites

* Your Flex account must be on Flex UI 2.17.0 or later
* Agents can send content templates only on the WhatsApp channel

## Turn on content templates for Flex Conversations

1. In Twilio Console, go to **Flex** > **Contact center settings** > [**Opt-in features**](https://console.twilio.com/us1/develop/flex/settings/features/beta).
2. Click the **General availability (GA)** tab, then turn on **Content Template Browser**.