---
"@context": https://schema.org
"@type": TechArticle
"@id": https://www.twilio.com/docs/glossary/drip-campaign#article
headline: Drip campaign
description: "*Marketing*. An email marketing strategy that sends engagement email messages on a schedule."
url: https://www.twilio.com/docs/glossary/drip-campaign
inLanguage: en
dateModified: 2026-05-06T13:22:30.000Z
author:
  "@type": Organization
  name: Twilio Developer Education Team
publisher:
  "@type": Organization
  name: Twilio
---

# Drip campaign

*Marketing*. An [email marketing strategy][] that sends engagement email messages on a schedule.

Following this strategy, you send a recipient a series of pre-written email messages according to a predetermined schedule. Certain events in the recipient's lifecycle as a customer trigger this schedule. These events include registering for a service or purchasing a product. The campaigns intend to generate or increase customer engagement over a period of time.

[email marketing strategy]: /docs/glossary/email-marketing