---
"@context": https://schema.org
"@type": TechArticle
"@id": https://www.twilio.com/docs/segment/connections/destinations/catalog/actions-magellan-ai#article
headline: Magellan AI (Actions) Destination
description: Connect the Magellan AI (Actions) Segment destination to send conversion and lead events for audio advertising intelligence, media planning, and measurement.
url: https://www.twilio.com/docs/segment/connections/destinations/catalog/actions-magellan-ai
inLanguage: en
dateModified: 2026-06-10T17:19:57.000Z
author:
  "@type": Organization
  name: Twilio Developer Education Team
publisher:
  "@type": Organization
  name: Twilio
---

# Magellan AI (Actions) Destination

[Magellan AI](https://www.magellan.ai/?utm_source=segmentio\&utm_medium=docs\&utm_campaign=partners) is the all-in-one platform for audio advertising intelligence, media planning, and measurement.

This destination is maintained by Magellan AI. For any issues with the destination, [contact their Measurement team](mailto:measurement@magellan.ai).

## Getting started

1. From your Segment workspace's [Destination catalog page](https://app.segment.com/goto-my-workspace/destinations/catalog) search for "Magellan AI".
2. Select "Magellan AI" and click **Add Destination**.
3. Select an existing Source to connect to Magellan AI (Actions), give your destination a name and click **Create destination**.
4. Enter the campaign's **pixel token** in the destination settings in Segment. You can obtain this token either from the [Magellan AI pixel management dashboard](https://app.magellan.ai/navigator/measurement/pixels) or provided by your Magellan AI Measurement Success Manager.
5. Configure which actions you want to send to Magellan AI.

(Optional) If you need Magellan AI to process GDPR deletion requests:

1. Contact your Magellan AI Measurement Success Manager to enable API access for your account.
2. Go to the [Magellan AI API access token page](https://app.magellan.ai/api_access_tokens) and generate a new API token.
3. Find and copy the new **API token**.
4. Enter the **API token** in the destination settings for your Magellan AI (Actions) destination.

## Limitations

The Magellan AI (Actions) destination has the following limitations:

* Magellan AI only supports Segment's Replay feature for mobile events.

### Lead

Magellan AI's `Lead` action is semantically closest to Segment's [B2B SaaS `Signed Up` event](/docs/segment/connections/spec/b2b-saas/#signed-up) and uses it as the default Trigger. However, Magellan AI's API spec considers `Lead` an e-commerce event, requiring a value and a currency. You may:

* Configure your sources sending `Signed Up` events to include the additional e-commerce-style fields
* Consider mapping an alternative event to the `Lead` action, like `Promotion Clicked` or `Product Added to Wishlist`, depending on your use case
* Map `Signed Up` events to the `Lead` action, providing dummy values in the mapping like `0` for the value and `USD` for the currency

### Install, Third-Party Event

Magellan AI's API spec requires a user agent, but Segment's [Analytics-Swift](/docs/segment/connections/sources/catalog/libraries/mobile/apple/) library does not provide user agent information in the event context. In order to use this action with Segment's Swift library, you can provide either a static user agent string or a placeholder value in the mapping.