---
"@context": https://schema.org
"@type": TechArticle
"@id": https://www.twilio.com/docs/segment/connections/destinations/catalog/cubitic#article
headline: Cubitic Destination
description: Connect Segment to the Cubitic destination to send Identify and Track events that power Cubitic's churn and spend prediction models.
url: https://www.twilio.com/docs/segment/connections/destinations/catalog/cubitic
inLanguage: en
dateModified: 2026-07-15T17:40:17.000Z
author:
  "@type": Organization
  name: Twilio Developer Education Team
publisher:
  "@type": Organization
  name: Twilio
---

# Cubitic Destination

This destination is maintained by Cubitic.

## Getting Started

Once the Segment library is integrated with your mobile app, toggle Cubitic on in your Segment dashboard, and fill in your Cubitic application key.

The Cubitic application key can be obtained by contacting [signup@cubitic.io](mailto:signup@cubitic.io)

Cubitic supports the `identify` and `track` methods.

## Identify

When you `identify` a user, Segment passes that user's information to Cubitic.
Cubitic stores each attribute sent to build a demographic profile of your users.

## Track

When you `track` an event, Segment sends that event to Cubitic to be stored on the Cubitic platform.

Cubitic requires 2 events:

* For churn prediction:

A `Started Session` event that is sent each time a user session starts. This event can be sent with any properties that you like, for e.g.

```js
{
  "userId": "019mr8mf4r",
  "action": "track",
  "event": "Started Session",
  "properties": {
    "category": "Games"
  }
}
```

* For spend prediction:

We require the above `Started Session` event, in addition to a `Order Completed` event that is fired whenever a user makes a cash purchase.
This event must contain a revenue property that specifies the amount spent using any consistent denomination for all users, for e.g. report all purchases in USD

```js
{
  "type": "track",
  "event": "Order Completed",
  "properties": {
    "revenue": 10.0
  }
  "userId": "97980cfea0067",
  "version": "1.1"
}
```