---
"@context": https://schema.org
"@type": TechArticle
"@id": https://www.twilio.com/docs/segment/connections/destinations/catalog/watchtower#article
headline: Watchtower Destination
description: Connect the Watchtower destination to Twilio Segment to discover, classify, and protect sensitive customer data such as PII across your services.
url: https://www.twilio.com/docs/segment/connections/destinations/catalog/watchtower
inLanguage: en
dateModified: 2026-06-09T16:30:18.000Z
author:
  "@type": Organization
  name: Twilio Developer Education Team
publisher:
  "@type": Organization
  name: Twilio
---

# Watchtower Destination

[Watchtower](https://www.watchtower.ai/?utm_source=segmentio\&utm_medium=docs\&utm_campaign=partners) is a platform to discover, classify, and protect sensitive data, like customer personally identifiable information (PII), across cloud services & data infrastructure. This enables you to identify sensitive data that you're ingesting and sending to various business-critical systems — so you can manage the customer data you're disseminating across services.

This destination is maintained by Watchtower. For any issues with the destination, [contact the Watchtower Support team](mailto:support@watchtower.ai).

> \[!IMPORTANT]
>
> This means the feature is actively being developed, and some functionality may change before it becomes generally available.

## Getting Started

1. From the Segment web app, click **Catalog**.
2. Search for "Watchtower" in the Catalog, select it, and choose which of your sources to connect the destination to.
3. Enter the "API Key" into your Segment Settings UI which you can find on the Settings page of your Watchtower dashboard.

## Page

If you're not familiar with the Segment Specs, take a look to understand what the [Page method](/docs/segment/connections/spec/page/) does. An example call would look like:

```text
analytics.page()
```

Page calls will be sent to Watchtower as a `pageview`.

## Screen

If you're not familiar with the Segment Specs, take a look to understand what the [Screen method](/docs/segment/connections/spec/screen/) does. An example call would look like:

```text
[[SEGAnalytics sharedAnalytics] screen:@"Home"];
```

Screen calls will be sent to Watchtower as a `screenview`.

## Identify

If you're not familiar with the Segment Specs, take a look to understand what the [Identify method](/docs/segment/connections/spec/identify/) does. An example call would look like:

```text
analytics.identify('userId123', {
  email: 'john.doe@example.com'
});
```

Identify calls will be sent to Watchtower as an `identify` event.

## Track

If you're not familiar with the Segment Specs, take a look to understand what the [Track method](/docs/segment/connections/spec/track/) does. An example call would look like:

```text
analytics.track('Clicked Login Button')
```

Track calls will be sent to Watchtower as a `track` event.