---
"@context": https://schema.org
"@type": TechArticle
"@id": https://www.twilio.com/docs/segment/privacy#article
headline: Privacy Tools Overview
description: Explore Segment's privacy tools for detecting PII, managing end-user consent, deleting and suppressing user data, and complying with HIPAA, GDPR, and CCPA.
url: https://www.twilio.com/docs/segment/privacy
inLanguage: en
dateModified: 2026-06-26T20:05:21.000Z
author:
  "@type": Organization
  name: Twilio Developer Education Team
publisher:
  "@type": Organization
  name: Twilio
---

# Privacy Tools Overview

Segment includes a suite of privacy tools to help your organization comply with regulations like the Health Insurance Portability and Accountability Act (HIPAA), the General Data Protection Regulation (GDPR), and the California Consumer Privacy Act (CCPA).

## Proactively identify PII with the Privacy Portal

[Detect and classify customer data](/docs/segment/privacy/portal/)

The Privacy Portal helps streamline your response to new privacy regulations.

[Control what data you collect](/docs/segment/privacy/data-controls/)

Take control of the data that enters your workspace.

## Respect your end user's consent preferences

[Consent in Segment Connections](/docs/segment/privacy/consent-management/consent-in-segment-connections/)

Manage end user consent in your downstream tools with Consent Management.

[Consent in Reverse ETL](/docs/segment/privacy/consent-management/consent-in-retl/)

Enforce consent preferences stored in your data warehouse.

[Consent stored on the Profile](/docs/segment/privacy/consent-management/consent-in-unify/)

Create Audiences of users based on consent status.

## Delete user and workspace data

[Delete and suppress data about end users](/docs/segment/privacy/user-deletion-and-suppression/)

Comply with GDPR and CCPA by deleting information from Segment about your company's end users.

[Delete data from sources, a Unify space, or your entire workspace](/docs/segment/privacy/account-deletion/)

Remove all data from a source, a Unify space, or a workspace.

[Data Deletion and Retention Policy](/docs/segment/privacy/data-retention-policy/)

Manage your data accurately, efficiently, and securely within clearly defined retention periods.

## Tools to comply with privacy regulations

[HIPAA-Eligible Segment](/docs/segment/privacy/hipaa-eligible-segment/)

Segment is a HIPAA eligible platform, and meets the data privacy and security requirements of healthcare customers and their stakeholders.

[Complying with the GDPR](/docs/segment/privacy/complying-with-the-gdpr/)

Learn more about the tools and strategies you can use to maintain GDPR compliance.