---
"@context": https://schema.org
"@type": TechArticle
"@id": https://www.twilio.com/docs/sendgrid/api-reference/link-branding#article
headline: Link Branding
description: Use the Twilio SendGrid Link Branding API to create, retrieve, update, and delete branded links that serve email click-tracked links from your own domain.
url: https://www.twilio.com/docs/sendgrid/api-reference/link-branding
inLanguage: en
dateModified: 2026-07-02T17:35:39.000Z
author:
  "@type": Organization
  name: Twilio Developer Education Team
publisher:
  "@type": Organization
  name: Twilio
---

# Link Branding

To serve all of the click-tracked links, opens, and images in your emails from your domain, use Email link branding. This replaces `sendgrid.net` for Global Email send or `eu.sendgrid.net` for Regional Email send with your domain. To determine whether the email looks trustworthy, [spam filters][spam-filter] and recipient servers look at the links within emails. To determine if they can trust the links, these systems check the [reputation][ers] of the root domain.

To manage link branding, go to the [Sender Authentication section of the Twilio SendGrid App][Sender-Auth].

To learn more, see [How to set up link branding][link-branding].

[Sender-Auth]: https://app.sendgrid.com/settings/sender_auth

[link-branding]: /docs/sendgrid/ui/account-and-settings/how-to-set-up-link-branding

[spam-filter]: /docs/sendgrid/glossary/spam-filter

[ers]: /docs/sendgrid/glossary/email-reputation-score