**Artificial Intelligence** # Personalized engagement, powered by AI Fuel more data-driven, personalized experiences for customers while putting real-time context in the hands of your teams with Twilio’s AI. [ Contact Sales ](https://www.twilio.com/en-us/help/sales) ![Smiling man using a laptop, surrounded by communication icons including chat, WhatsApp, and voice.](https://www.twilio.com/content/dam/twilio-com/global/en/products/customer-ai/illo-AI-customer.png/_jcr_content/renditions/compressed-original.webp) ![Smiling man using a laptop, surrounded by communication icons including chat, WhatsApp, and voice.](https://www.twilio.com/content/dam/twilio-com/global/en/products/customer-ai/illo-AI-customer.png/_jcr_content/renditions/compressed-original.webp) ## AI is only as good as your data Join data from across your business into a clear understanding of every customer, with the recommendations and insights you need to fuel the next best interaction. ## Twilio's AI actually helps increase revenue and cut costs 569M+ Fraud attempts blocked with Twilio Verify Fraud Guard* 70% Increased accuracy of audience segments** 83% Average reduction in paid advertising costs*** 70% of customer support cases deflected**** while maintaining CSAT***** ## AI infused at every layer of the platform ![Smiling man using a laptop, surrounded by communication icons including chat, WhatsApp, and voice.](https://www.twilio.com/content/dam/twilio-com/global/en/products/customer-ai/illo-Personalized-experiences.png/_jcr_content/renditions/compressed-original.webp) ![Smiling man using a laptop, surrounded by communication icons including chat, WhatsApp, and voice.](https://www.twilio.com/content/dam/twilio-com/global/en/products/customer-ai/illo-Personalized-experiences.png/_jcr_content/renditions/compressed-original.webp) * **Smart identity resolution:** Understand every unique customer and personalize their experience, while also detecting and mitigating fraudulent activity * **Advanced predictions & recommendations: **Unlock predictions for traits like lifetime value, churn risk, propensity to buy and more, with tailored audience and product recommendations * **Intelligent automation of workflows:** Drive efficiency with AI infused across the platform in ways that help remove complexity, automate tasks, and help protect our customers at scale * **AI-supported instrumentation & copilots:** Benefit from our continued investments in faster innovation, better developer experience and intelligent copilots that assist across deployment and maintenance [ See pricing ](https://www.twilio.com/en-us/pricing) ## A commitment to transparency and choice * Your data powers your AI Your data belongs to you and, when opted in, is only used for your purposes and needs. * We don’t keep sensitive data Our systems actively look for and remove sensitive data like personally identifiable information (PII) and protected health information (PHI). * We evaluate and evolve relentlessly In addition to a robust safety and AI governance program, we constantly audit our stance and those of the trusted partners we work with. * We optimize for trust and ensure you’re in control We optimize for price, performance, and accuracy. All while giving you controls to pull back abstraction layers to tailor and extend. [ Visit Trust Center ](https://security.twilio.com/) ![Man working on a laptop in a server room with server racks in the background](https://www.twilio.com/content/dam/twilio-com/global/en/solutions/cep/one-twilio-temp/illo-cep-developers.png/_jcr_content/renditions/compressed-original.webp) ![Man working on a laptop in a server room with server racks in the background](https://www.twilio.com/content/dam/twilio-com/global/en/solutions/cep/one-twilio-temp/illo-cep-developers.png/_jcr_content/renditions/compressed-original.webp) ## **Explore the future of AI and customer engagement** Powered by our Emerging Technology & Innovation team, Twilio Alpha focuses on research in AI and emerging technologies. Gain hands-on experience and insight to keep you ahead of the curve. Join a thriving community of developers at the forefront of innovation. [ Explore now An icon of a outbound link arrow ](https://twilioalpha.com) ## AI-powered customer engagement in action [](https://customers.twilio.com/en-us/jack-henry) ###### Jack Henry Pioneering personalized financial experiences [ Learn more An icon of a outbound link arrow ](https://customers.twilio.com/en-us/jack-henry) [](https://customers.twilio.com/en-us/arduino) ###### Arduino Building privacy-first, personalized experiences for B2B and B2C [ Learn more An icon of a outbound link arrow ](https://customers.twilio.com/en-us/arduino) [](https://customers.twilio.com/en-us/trade-me) ###### TradeMe Improving campaign performance by 20% [ Learn more An icon of a outbound link arrow ](https://customers.twilio.com/en-us/trade-me) [](https://customers.twilio.com/en-us/polyai) ###### PolyAI Deploying customer-led conversational assistants [ Learn more An icon of a outbound link arrow ](https://customers.twilio.com/en-us/polyai) [](https://customers.twilio.com/en-us/olo) ###### Olo Using AI to detect and prevent potential SMS compliance violations. [ Learn more An icon of a outbound link arrow ](https://customers.twilio.com/en-us/olo) ## Make the most of your AI strategy [ Unveiling the Stars of Twilio’s AI Startup Searchlight 2.0 Learn about some of our favorite startups and their groundbreaking work at the intersection of AI, emerging technologies, and Twilio. An icon of a right arrow ](https://www.twilio.com/en-us/blog/company/news/startup-searchlight-2-0-winners-2024) [ A quantum leap in customer support Explore how to incorporate AI-powered voice experiences into your contact center to create remarkable customer experiences. An icon of a right arrow ](https://www.twilio.com/en-us/resource-center/quantum-leap-customer-support-data-AI-contact-center) [ 2025 State of Customer Engagement Report Explore the five trends redefining how brands connect with customers in 2025. An icon of a right arrow ](https://www.twilio.com/en-us/state-of-customer-engagement) [ Scale your impact with AI-powered engagement See how social impact organizations can implement AI to accelerate engagement goals and create significant impact. An icon of a right arrow ](https://www.twilio.com/en-us/resource-center/scale-your-impact-with-ai-powered-engagement) [ Transform CX with customer-centric AI strategies By empowering personalized self-service and live agent service, Twilio is optimizing AI for businesses. An icon of a right arrow ](https://www.twilio.com/en-us/blog/transform-cx-customer-centric-ai-strategies) [ 7 ways to use AI to superpower your marketing strategy Check out this marketer's guide to automating manual tasks and building better customer experiences using AI. An icon of a right arrow ](https://www.twilio.com/en-us/resource-center/ways-use-AI-supercharge-marketing-strategy) ## It’s never been easier to deliver personalized customer engagement [Twilio’s Customer Engagement Platform](https://www.twilio.com/en-us/customer-engagement-platform) uniquely combines rich customer data, trusted AI, and all of the channels you need from one flexible and enterprise-ready provider. Build or buy, and only pay for what you use with no subscriptions or commitments required. [ Contact Sales ](https://www.twilio.com/en-us/help/sales) * June 2022 to October 1, 2024 ** Twilio customer after implementing [Predictions](https://www.twilio.com/en-us/products/predictions) *** Twilio customers participating in [Predictive Audiences](https://www.twilio.com/en-us/products/predictions) beta in 2024 **** Defined as resolution without requiring support from a live agent. ***** With Unified Profiles and Agent Copilot: [Universidad UK](https://customers.twilio.com/en-us/universidad-uk)