Guidelines

Canada (CA)

We've compiled regulatory and compliance information to help ensure you're communicating effectively and compliantly around the world.

Locale Summary

Locale name

Canada

ISO code
The International Organization for Standardization two character representation for the given locale.

CA

Region

North America

Mobile country code
A three digit code associated with the given locale and used in conjunction with a Mobile Network Code to uniquely identify mobile networks.

302

Dialing code
The dialing prefix used to establish a call or send an SMS from one locale to the given locale.

+1

Guidelines

Two-way SMS supported
Whether Twilio supports two-way SMS in the given locale.

Yes

Number portability available
Whether number portability is available in the given locale.

Yes

Twilio concatenated message support
Concatenation refers to the capability of splitting a message that is too long to be sent in one SMS into smaller pieces and then joining the pieces at the receiving end so that the receiver sees the message as one. 

Yes*
For certain sender ID types this may not be supported. Where messages are split and rejoined may vary based on character encoding.

Message length
How many characters can be sent given a particular message encoding before the message will be split into concatenated segments.

Inbound long code: GSM 3.38=136, Unicode=70 Outbound long code: GSM 3.38=136, Unicode=70

Twilio MMS support
Multimedia Messaging Service (MMS) provides a standards-based means to send pictures and video to mobile phones.

Supported

Sending SMS to landline numbers
How Twilio handles an SMS message destined for landline telephone number.

Twilio will not check whether the number is a landline and will attempt to send it to our carrier for delivery. Some carriers will convert the SMS into text-to-speech messages via voice calls.

Compliance considerations
Twilio strongly encourages customers to review proposed use cases with qualified legal counsel to make sure that they comply with all applicable laws. This table lists some general best practices.

Twilio recommends sending application-to-person (A2P) traffic over short codes or verified toll-free numbers for optimal delivery results. Canadian mobile carriers enforce strict filtering on A2P messages. Carriers will not cease filtering, but mobile subscribers may wish to reach out to their mobile carrier to petition them to do so.  

Twilio strongly encourages customers to review proposed use cases with qualified legal counsel to make sure that they comply with all applicable laws. The following are some general best practices:

  1. Get opt-in consent from each end-user before sending any communication to them, particularly for marketing or other non-essential communications.
  2. Only communicate during an end-user’s daytime hours unless it is urgent.
  3. SMS campaigns should support HELP/STOP messages, and similar messages, in the end-user’s local language.
  4. Do not contact end-users on do-not-call or do-not-disturb registries.

Phone Numbers & Sender ID

Alphanumeric
 

Pre-registration

Dynamic

Operator network capability
Whether mobile operators in the given country support the feature.

Not Supported

Not Supported

Twilio supported
Whether Twilio supports the feature for the given country.

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Sender ID preserved
In some countries sender IDs for certain sender types are not preserved and are changed for compliance and/or deliverability reasons. In these countries mobile subscribers will see a different ‘from sender ID’ than the one sent by you.

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Provisioning time
Provisioning is the process of getting the sender ID approved and registered with mobile networks (depending on country requirements). Provisioning time is how long this process takes in the given country.

N/A

N/A

UCS-2 support

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Use case restrictions

N/A

N/A

Best practices

N/A

N/A

Long codes and short codes
 

Long code domestic

Long code international

Short code

Operator network capability
Whether mobile operators in the given country support the feature.

Supported

---

Supported

Twilio supported
Whether Twilio supports the feature for the given country.

Supported

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Supported

Sender ID preserved
In some countries sender IDs for certain sender types are not preserved and are changed for compliance and/or deliverability reasons. In these countries mobile subscribers will see a different ‘from sender ID’ than the one sent by you.

Yes

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Yes

Provisioning time
Provisioning is the process of getting the sender ID approved and registered with mobile networks (depending on country requirements). Provisioning time is how long this process takes in the given country.

N/A

N/A

12-16 weeks

UCS-2 support

Supported

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Supported

Use case restrictions

  • High-Risk Financial Services
    • Payday Loans
    • Short Term- High Interest Loans
    • Auto Loans
    • Mortgage Loans
    • Student Loans
    • Debt Collection
    • Gambling/Sweepstakes
    • Stock Alerts
    • Cryptocurrency
  • Get Rich Quick Schemes
    • Deceptive Work from Home Programs
    • Risk Investment Opportunities
    • Multi-Level Marketing
  • 3rd Party
    • Debt Collection or Consolidation
    • Debt Reduction
    • Credit Repair Programs
    • Lead Generation
  • Controlled Substances
    • Tobacco
    • Vape
    • Federally Illegal Drugs
    • Cannabis
    • CBD
    • Alcohol
  • Pornography
  • Profanity
  • Hate Speech
  • Phishing
  • Fraud
  • Scams
  • Deceptive Marketing
  • Snowshoeing
  • Filter Evasion
  • Firearms
  • Adult Content
  • Fireworks

For additional insight into these uses cases, including limitations, and exceptions, visit:  Forbidden message categories for SMS and MMS in the US and Canada

N/A

  • High-Risk Financial Services
    • Payday Loans
    • Short Term- High Interest Loans
    • Auto Loans
    • Mortgage Loans
    • Student Loans
    • Debt Collection
    • Gambling/Sweepstakes
    • Stock Alerts
    • Cryptocurrency
  • Get Rich Quick Schemes
    • Deceptive Work from Home Programs
    • Risk Investment Opportunities
    • Multi-Level Marketing
  • 3rd Party
    • Debt Collection or Consolidation
    • Debt Reduction
    • Credit Repair Programs
    • Lead Generation
  • Controlled Substances
    • Tobacco
    • Vape
    • Federally Illegal Drugs
    • Cannabis
    • CBD
    • Alcohol
  • Pornography
  • Profanity
  • Hate Speech
  • Phishing
  • Fraud
  • Scams
  • Deceptive Marketing
  • Snowshoeing
  • Filter Evasion
  • Firearms
  • Adult Content
  • Fireworks

For additional insight into short code requirements see https://www.twilio.com/guidelines/us/short-code

Best practices

N/A

N/A

The character limit for Canada short code SMS is 160 Ascii characters. Messages with more than 160 characters will not be delivered. Refer to our FAQ for short code best practices  for: + Mobile Marketing Opt-In + Help and Stop Standards + Opt-In S

Toll-Free
 

Toll Free

Operator network capability
Whether mobile operators in the given country support the feature.

Supported

Twilio supported
Whether Twilio supports the feature for the given country.

Supported

Sender ID preserved
In some countries sender IDs for certain sender types are not preserved and are changed for compliance and/or deliverability reasons. In these countries mobile subscribers will see a different ‘from sender ID’ than the one sent by you.

Yes

Provisioning time
Provisioning is the process of getting the sender ID approved and registered with mobile networks (depending on country requirements). Provisioning time is how long this process takes in the given country.

Requires Verification

UCS-2 support

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Use case restrictions

  • High-Risk Financial Services
    • Payday Loans
    • Short Term- High Interest Loans
    • Auto Loans
    • Mortgage Loans
    • Student Loans
    • Debt Collection
    • Gambling/Sweepstakes
    • Stock Alerts
    • Cryptocurrency
  • Get Rich Quick Schemes
    • Deceptive Work from Home Programs
    • Risk Investment Opportunities
    • Multi-Level Marketing
  • 3rd Party
    • Debt Collection or Consolidation
    • Debt Reduction
    • Credit Repair Programs
    • Lead Generation
  • Controlled Substances
    • Tobacco
    • Vape
    • Federally Illegal Drugs
    • Cannabis
    • CBD
    • Alcohol
  • Pornography
  • Profanity
  • Hate Speech
  • Phishing
  • Fraud
  • Scams
  • Deceptive Marketing
  • Snowshoeing
  • Filter Evasion
  • Firearms
  • Adult Content
  • Fireworks

For additional insight into these uses cases, including limitations, and exceptions, visit:  Forbidden message categories for SMS and MMS in the US and Canada

Best practices

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For the benefit of all our customers, these guidelines are provided to help you comply with applicable requirements and to help ensure Twilio's platform remains compliant with global telecommunications ecosystem requirements. These guidelines represent our current understanding of common compliance requirements generally applicable to Twilio and its customers, and do not constitute legal advice. By posting these guidelines, Twilio makes no assurances regarding the legal compliance of your application built using our APIs. You are expected to understand and abide by all compliance obligations applicable to your specific application. You should check these pages regularly for updates as telecommunications ecosystem requirements continue to evolve and change, and the information below may be updated or changed without notice.