Trend 03

The third-
party cookie
era is dead.

Even though the cookieless era is at hand, most companies remain dependent on third-party cookies.

Our Take

Percentage of companies that depend on third-party data for half or more of their marketing

El 81% de las empresas siguen dependiendo de las cookies de terceros

Twilio Segment shows direct data collection is increasing

Growth over time in data warehousing and analytics apps usage on Segment

Best-prepared countries are least reliant on cookies

En Italia, España y Brasil, la mayoría de las empresas afirman que están preparadas para un mundo sin cookies

Engagement Builder Spotlight

Seal:
Region: Latin America
Profile:

Nubank: Fintech Trailblazer Sets Standard with Digital-First Approach

five customer engagement trends for 2022

Read the full report

Download our State of Engagement Report for in depth analysis of the future of digital engagement.

Get In Touch

State of Customer Engagement Report 2021

Download the report to gain insight to the full findings from 3,000 leading decision makers and 4,500 consumers.

We’ll reach out to you about your request and share content and updates about Twilio products as you build the future of communications. We use your information according to our privacy policy. You can update your preferences at any time.