Hyper-personalization elevates personalization by replacing the “one-to-many” approach with “one-to-one” engagements that personalize communications based on a rich understanding of the consumer through advanced analytics, data science and artificial intelligence.
Defining the context may sound simple in theory. Unifying or normalizing data can be a significant level of effort. Luckily there are ways to address this, in these three stages:
1. Crawl: Begin with the voice of the customer
2. Walk: End siloed engagements 3. Run: Orchestrate and hyper-personalize
Download the 3 steps to begin hyper-personalizing customer engagement in retail