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3 steps to begin hyper-personalizing customer engagement in retail

Learn the 3 step blueprint to start delivering meaningful, hyper-personalized experiences to your customers.

Begin your hyper-personalization journey

Hyper-personalization elevates personalization by replacing the “one-to-many” approach with “one-to-one” engagements that personalize communications based on a rich understanding of the consumer through advanced analytics, data science and artificial intelligence.


 Defining the context may sound simple in theory. Unifying or normalizing data can be a significant level of effort. Luckily there are ways to address this, in these three stages:


1. Crawl: Begin with the voice of the customer 

2. Walk: End siloed engagements 
3. Run: Orchestrate and hyper-personalize

Download the 3 steps to begin hyper-personalizing customer engagement in retail

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