Marketing in a post IDFA world

19 January, 2022

9:00 am SGT |  12:00 pm AEDT

On June 7th 2021, Apple announced that Apple’s IDFA changes are dramatically shifting the way we market mobile applications from acquisition to retention. For example, Mail Privacy Protection, a new tab in settings, allows Apple device users to decide what data is shared when using the Apple Mail app. Users can now hide their IP address and location information from email senders, blocking open tracking for all senders. This webinar will walk through how these and other IDFA changes should impact your marketing mix and best practices for effective and measurable marketing campaigns. 

What you’ll learn:

  • How Apple’s iOS 14.5 privacy changes affect marketer’s ability to track marketing campaigns and ROI
  • Options for optimizing customer experience and metrics tracking
  • Using first party data to inform your marketing strategy
  • Expanding your channel strategy to achieve your marketing goals

Join us as we discuss the impact of these changes and how to pivot your approach to measuring success of your marketing programs.

Meet the Presenters

Julian Cortes

Senior Solutions Engineer

Twilio Segment

Julian Cortes is a Senior Solutions Engineer at Segment, where he advises businesses in building highly personalizable marketing solutions. Prior to Segment, Julian spent over a decade in the mobile space working alongside Fortune 500 companies to implement their mobile app and attribution strategies.

Luke Martinez

Manager, Delivery Operations, Twilio SendGrid

Luke is an email deliverability expert with a passion for solving difficult problems. He has worked in the email space for more than seven years in various capacities and is an expert in all things email. He currently leads Twilio SendGrid's Deliverability and Operations team.

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