Customers expect consistent experiences across all touchpoints — retailers must be able to offer the same level of personalization, regardless of whether they are shopping in-store, on their laptop, mobile device, or on their social media apps.
To deliver on this, brands are making
omnichannel and engagement strategies interconnected and interrelated across the shopping journey.
Download this guide and you'll learn:
- The elements of an omnichannel engagement strategy
- Key considerations when building an omnichannel solution
- The importance of omnichannel context
